Adding value to a conference session via tweeting

May 1, 2010
colorado convention center, denver
Colorado convention center, Denver

I contend that tweeting from conference sessions adds value to any presentation or panel by bringing others into the conversation and by creating an online record for future reference.

I have been tweeting from the annual meeting of the American Educational Research Association (AERA) here in Denver. Today in particular I was gratified not only by the number of retweets but also by the number of original replies and added information.  After the session I told the organizers that the presentations were reaching more people than those who happened to be in the room.  They were delighted.

The session was titled “Barriers to equilibrium: Research supply and demand” and was organized by the AERA Research Use Special Interest Group. The audience consisted of researchers, practitioners, and communicators.

We used the hashtag #AERA and some of us were using the Tweetchat room  www.tweetchat.com/room/aera

I reproduce below my 18 tweets from the session and then the 19 retweets and comments that those tweets received in real time and afterward. Notice that some tweets were retweeted 3 times, greatly expanding their reach to all followers of each person tweeting.

First my tweets, then the responses.

How when & why teachers use research: 31.065 Learning Point Assocs. #Aera

http://www.curee.co.uk/ #Aera

How to empower Ts who access & use research? #Aera

What are some possibilities for engaging practitioners in data gathering? Some already do, and feel overwhelmed. #Aera

Research supporting practice in education www.oise.utoronto.ca/rspe #Aera

Knowledge brokers operate in the ‘white space’ of the broader ed system #Aera

Important to have a skilled facilitator, coach, cheerleader, who can span boundaries bet. worlds of practice & resch #Aera

In BC (Canada) professional learning communities are suspect & considered a threat to T autonomy. #Aera

Practitioners need help implementing research. Govt (in BC) not a trusted source of info. #Aera

Practitioners either still unaware of relevant resch or lack time to find and use it. #Aera

Best way to facilitate resch use: time for practitioners to collaborate w colleagues. #Aera

Scholarly reward system does not emphasize dissem to practitioners. Need for more open access. #Aera

Schools & districts shd create a library of ed resch. Ts will use resch under the right conditions. #Aera

Districts shd filter high quality for Ts, give structured time for using resch, #Aera

Teacher prep programs shd bring researchers and preservice Ts together, encourage Ts’ use of resch on the job. #Aera

Be clear abt context of study & applicability to other settings #Aera

Researchers shd promote work, use synopses, show applicability, give illustrations, write in accessible manner. #Aera

Barriers to Ts using resch: lack of time, articles overwhelming, controlled rsch settings not ‘real life’, may lack practical examples #Aera

Retweets and comments

Bonita DeAmicis bonitadee  @DrGarcia @doug_holton @pabaker55 Ed pract. tired of research promoted by $$-makers, too. Question bias in purpose + feels slimy. #aera

Doug Holton doug_holton @bonitadee @pabaker55 teachers value ideas that make sense-unfortunately sometimes they are not research based #aera

Greg McVerry jgmac1106  @bonitadee @pabaker55 #aera yes I hear it all the time from teachers “show me one study that says x and I will find one that says opposite.”

Bonita DeAmicis bonitadee  @pabaker55 + Ed practitioners don’t value research. They hear contradiction from yr to yr. Need ways to weed out junk quickly. #aera

Bonita DeAmicis bonitadee @pabaker55 + Ed practitioners don’t value research. They hear contradiction from yr to yr. Need ways to weed out junk quickly.

Bonita DeAmicis bonitadee  RT @jgmac1106: @pabaker55  I think any grant funded by IES should have to be published in open access journals.

Greg McVerry jgmac1106 @pabaker55 #Aera I think any grant funded by IES should have to be published in open access journals.

Rey Junco reyjunco  @jerridkruse @pabaker55 Thats why it’s incumbent on ed researchers to translate some of their findings to practice

Seann Dikkers sdikkers  @pabaker55 http://bit.ly/cbkQHo #Aera

Jerrid Kruse jerridkruse   @pabaker55 web 2.0 provides opportunity to connect research to practice. Ie: http://researchtopractice.wordpress.com

Jerrid Kruse jerridkruse  @pabaker55 that is not a dig against teachers, but against researchers who have lost sight of the goal #AERA

Jerrid Kruse jerridkruse  @pabaker55 in many ways research has become so esoteric, that practitioners can’t make use of it #AERA

Jerrid Kruse jerridkruse  @pabaker55 I don’t think is enough. Need to change higher ed expectations. Part of tenure should be demonstrates work with real schools.

Jerrid Kruse jerridkruse   @pabaker55 because of “publish or perish” philosophy, education researchers can only pay lip service to affecting real classrooms #AERA

Jerrid Kruse jerridkruse  @pabaker55 do we really wonder why there is disconnect b/w research & practice? Higher ed doesn’t value connecting the two. #AERA

Jerrid Kruse jerridkruse  YES!!! RT: Scholarly reward system does not emphasize dissem to practitioners. Need for more open access. #Aera /via @pabaker55

Jonathan Becker jonbecker @pabaker55 a-freakin-men. #AERA

Greg McVerry jgmac1106  @pabaker55 there are many barriers to schools accessing research. Cost and bad writing high list. #Aera

Dr. David D. Timony DrTimony YES! RT @pabaker55: Teacher prep programs shd bring researchers and preservice Ts together, encourage Ts’ use of resch on the job. #Aera


The Backchannel: The elephant in the room

December 28, 2009

Book review
The backchannel: How audiences are using Twitter and social media and changing presentations forever.
Cliff Atkinson.
New Riders, 2010.  222 pages.

You’re comfortable presenting to audiences and you’re well prepared for this conference.  But . . . . A minute into your presentation you notice that many people are busy texting on their mobile phones.  Are they checking email?

They’re certainly preoccupied. They laugh at the wrong time.

Chances are they’re using Twitter to message each other about you and about your presentation. They may love you, or they may be encouraging each other to leave and check out another presentation.

Welcome to the world of the backchannel, where your presentation is only one of the many interesting things going on in the room. In fact, this virtual conversation is not limited to the room. Because Twitter is public and open, anyone can follow or join in the conversation about your presentation, even when they’re in another state or on another continent.

The backchannel is a recent phenomenon. In fact, it’s impressive that a book has been written about it so soon.

A seasoned presenter, Cliff Atkinson provides anecdotes, case studies, a bit of communication theory, and how-to examples, to help you feel more comfortable as a presenter facing this new elephant in the room.

Atkinson’s book Beyond Bullet Points (which I reviewed here) remains an important book on the subject of effective presentations. (It was named a Best Book of 2007 by the editors at Amazon.com.) Now, in The Backchannel, Atkinson describes how to how to prepare for the backchannel, how to make your ideas Twitter-friendly, and how to manage this virtual conversation.

This is an important skill for presenters to learn. At its worst, the backchannel can get out of hand and degenerate into harsh criticism of your presentation in real time. Atkinson provides examples of speakers falling prey to negative comments and how they have succeeded, or failed, in defraying the tension.

On the other hand, speakers can learn how to use the backchannel conversation as a rich source of information that can engage the audience and improve the presentation.


Twitter: the most effective tool yet

September 15, 2009

twitterville

Book Review
Twitterville: How businesses can thrive in the new global neighborhoods
By Shel Israel
Portfolio Books, 2009. 306 p. 

In 2006 Shel Israel and Robert Scoble co-authored the book Naked Conversations, which argued that blogs can help repair corporate image and rebuild lost trust.

Now Israel argues that Twitter has become the most effective tool in the growing arsenal of social media tools. He shows that Twitter is neither silly nor a waste of time, but has in fact been used to improve customer service, raise funds for charitable causes, and even save lives.

A seasoned journalist, Shel Israel brings a tremendous amount of research and synthesis to the task of presenting a catalog of illustrative case studies.

Twitterville examines the inefficiency of traditional marketing and argues the case for using social media instead of advertising.

For example, Dell’s social media team uses Twitter to monitor conversations about their company and to get results faster than they could using Google Blog Alerts. They use Twitter to find useful Internet content they might have missed for days, or perhaps entirely.  Dell’s team realized they no longer needed to invest in focus groups:  Twitter provided real-time feedback from real customers who were passionate and well informed.

Hundreds of Zappos employees use Twitter to answer customers’ questions about the company while refraining from hawking their product.

H&R Block uses Twitter to build its base among younger taxpayers.

IBM employees use Twitter to talk with anyone they wish, about anything they want. Anyone who chooses can follow what is being said.  IBM says Twitter saves time, brings employees and customers closer together, and makes the company collectively smarter.

RedMonk, an open-source research firm, uses Twitter Search more often than Google searches.

Israel is not the first to claim that the Broadcast Age is dead. But what he does well is to pinpoint what distinguishes the Conversational Age we now live in: More business decisions are made faster, at the front lines of business, where a company’s representatives interact most with its customers. This reverses the old-school command-and-control system where most important decisions were made by a few senior people.

Many of the companies Israel profiles have yet to develop a clear business model for Twitter.  Be patient, he advises. When people follow their passion and find others to do the same, then communities form. And as they grow, the appropriate path to monetization becomes clear, as it did for Google, Facebook, and other companies.

Israel sees a convergence of old and new media in the short-term future. In that convergence he sees what he calls “braided journalism,” which includes traditional media, citizen journalism, and social media.  As an example, he reminds us of the story of the Airbus that landed in the Hudson River.  Janis Krums, a passenger, posted a photo on TwitPic. A few minutes later he received a call from MSNBC. He spoke live on air and TV viewers saw the photo he had shot and uploaded. The world got to see what he saw and the press got to see the value of the new breed of citizen journalists and their network of choice.

The Afterword walks the reader through the process of setting up a Twitter account and provides a dictionary of twitter terms.


Even UW Faculty and Staff Can (and Should) Twitter

August 12, 2009

Lincoln_tweets

August 25 — 11:00 a.m. to 12:00 p.m.
September 9 — 1:00 to 2:00 p.m.
Pyle Center, Room 313
702 Langdon Street

Learn all about the world of Twitter at these one-hour sessions in the Pyle Center (so everyone has room to bring laptops). WAA Web Director James Ellis will lead you through the world of Twitter, show how it can used to broaden a user’s reach and engagement and give tips to make your Twitter account thrive.

These sessions are open to all UW-Madison faculty and staff. No previous usage of Twitter is necessary, only that you are interested in broadening your reach with students, alumni, faculty and staff. Register for this free class here.


.. and the conference goers said:

April 29, 2009

As an experiment in using Twitter as a communications backchannel, I encouraged people to share their reactions to the recent meeting of the American Educational Research Association (AERA) as it was happening.

As mentioned in a previous post, I collected and organized this Twittered conversation, as captured and archived in a week long stream of Twitter messages tagged with AERA or #AERA.

Here’s a sampling of the kind of things the (tech savvy) attendees said at this professional education conference. I’m guessing that similar observations are being at any such conference.

The categories include:
The conference overall: ambience, logistics
Quality of panel presentations and poster sessions
Technology concerns

Conference overall: Ambience

AERA is a very large conference. Growing. And becoming more “corporate”. Not in terms of content but feel.

As a first timer the formality of this event is striking. I’m not much into formal stuff.

Shouldn’t every conference be in San Diego http//twurl.nl/koduh2

So many different languages being spoken at this conference . it’s pretty exciting

Coming to the reluctant conclusion that is better for presenting than 4 attending. Found more energy at itSummit and TLt.

Troubled by being seen as last place for innovation. Had high hopes having never been to conf (defending diss. Next year).

Conference overall: Logistics

3000 conversations 3000 exciting ideas yet 2 often the byway 2 the front line is distance; the voices obscured the meaning lost

At the game design panel I’m on. Great people. Tiny room

For a huge conference like AERA I believe San Diego has the best facilities I’ve experienced. I still prefer New York though.

Hmm trying to decide what session to go to next… AERA is too spread out

I’m at the new directions in learning & instruction session (39.025)… looks like it’s gonna be crowded bc room is tinyyyy.

Impressed w/ AERA accessibility resources; lounges & special transport for the mobility impaired. Airports SAN & PHX great too!

It is hard to imagine how truly huge Aera is until you get here. You need a week just to plan your week.

moje gee session is full b/c the room is TINY. Bullocks. AERA needs to get with the program. http

Really questioning the über conference. AERA is it 2 big 2b useful? Or is it the only way to cross-fertilize these days? @AERAtweetup

WAY too big and WAY too many papers crammed into single sessions; needs to embrace newer ways to share knowledge

I’m easy going but the conference materials are really difficult to manage for first timers

Conference overall: Kudos

Learning so much at AERA

Back from AERA it was fabulous!

Been a long time since logged on – back from AERA. Had a great time reconnecting w/ people

great way to wrap up aera thanks to devane @scd @ksquire and @aleciamarie

Honestly the GSC Resource room is one of my favorite camping rooms.

Aera is huge in terms of numbers and importance but if you keep your eyes and ears open

AERA is too big but I am alternating now NECC odd years AERA even. Both big conf but the critical mass is there for any niche

Great time at this year. Heading to VA EARLY tomorrow.

Quality of panel presentations and poster sessions

more brutal slides; you’d think gaming people would know better

PPT could be worse like the pres. @AERA where presenter READ HER PAPER (with no PPT)! I hope you’re giving her good advice.

Presenters need to get to their research questions well before the halfway mark

Virtual learning environments presented over 1.5 hours using straight (mostly bad) PPT + verbal presentation. Shocking/disappointing

New media session (AERA) this morning was a disappointment. Only some presenters showed.

The race is on! How many words can you fit on a slide? GO!

Wondering how this audience (super formal) would react to a more presentation zen visual.

Zup w/ trend of sitting while presenting(humility?) yet staying behind the table? separate but equal?!

I heart a session where all presenters know how to give a good talk

Discussant is ranting about how horrible powerpoints can be at these mtgs. This discussant rocks!!

Cool use of word clouds to depict qualitative research data by A. Daly for presentation.

Kind of scary how a poster about #FB can get so much media attention and keynote presentations by distinguished researchers get none.

Astounded at the lack of quality in poster visuals. Wish more people would find the flickr stream w/ examples

Individual Sessions: Kudos

At a fantastic workshop at AERA on connecting Educational Research with Media – exciting work new trends… love the Twitter focus

Afterschool gaming session went great – hats off to deb vandell for great feedback yesterday.

good tips from panel on communicating ed research.

Great afternoon at critical educators sig. Connecting on things that matter. Heart vision & passion

Agree – James Gee + Idit Harel definitely best session I have been to! #arvelsig

Both ben devane and Alicia magnifico have made some excellent points about design and literacy. Definitely check out their papers

Good faculty mentoring session at AERA – Dillard

Great stuff by kim griffin on “black tax” -cost of student mentoring for minority faculty

Interesting presentation about using social network analysis to examine online discussions to investigate network density & prestige.

Interesting social network analysis talk. They need to merge with online social network people to capitalize their potential.

Last presenter presented research in the context of REAL students and real items. Breath of fresh air!

Technology: Wireless Internet access

Looking for free wifi/power

Bought wifi access grrrr but much better.

BTW for those who’ve asked TetherBerry is working like a charm. At $12/day for Internet here the app. will have paid off by the end

Camping at GSC Resource room. No wifi

Free wifi at It’s a Grind and at Coffee Bean & Tea Leaf

honestly IMHO wifi is becoming as “infrastructure” as roads and sidewalks. Not an problem. City prob.

how about the conf nixes the printed phone book programs and put the $$ towards wifi access?? …

I’m getting really tired of not having wireless in these conference rooms

poster tho am sad to give up wireless!

spotty tho free/open wireless (linksys) at brickyard cafe near seaport village trolley stop few blks from hyatt

Yeah lack of wifi sucks. But sadly I’ve never been to a conference as big as that could affford to provide it.

how about the conf nixes the printed phone book programs and put the $$ towards wifi access?? not like it’ll happen any time soon…

Technology: general

true but I take it as data of how non digital educational researchers are. is the last place to go for innovation.

Any of these sessions being archived for later access?

What @constances is presenting now abt wowhead just drives the point home of how far behind educ practice is.

In search of the holy trinity table + chair + outlet

is still at AERA without internet connectivity.

Nice to see a quite a few macs among the conference goers.

The clear winner as laptop of choice at ………..MacBook Pro!

just rearranged some deck furniture so that I have a table by an outlet. Working on Prezi for tomorrow

Just roamed around the convention ctr looking for power. What will these places look like in 5 yrs?

Resources:
http://latimesblogs.latimes.com/technology/2009/03/twittering-live.html

http://blogs.asaecenter.org/Acronym/2009/03/a_twitter_experiment.html

http://www.greatideasconference.org/twitterideas.cfm

http://www.searchengineguide.com/jennifer-laycock/dont-miss-the-post-conference-twitter-ne.php

http://www.theinnovationdiaries.com/2009/03/24/the-hierarchy-of-tweets-analysing-the-psychology-of-twitter/


Twittering the AERA conference

April 27, 2009

Providing substantial reactions to conference sessions, sharing information, and promoting one’s blog posts and presentations were the three kinds of information Tweeted most often at the AERA Annual Meeting in San Diego. Some 13,500 people attended during the week of April 13.

Other significant categories of messages included references to Twitter itself, feedback on the overall conference experience, the time and date of a proposed Twitter meetup, and concerns about technology in general (and wireless internet access in particular).

A few weeks before the conference I set up a PBWiki and a Twitter stream to encourage people to record their activities and observations via text message. I set a Twitter search for the keyword AERA. I invited those mentioning AERA in Twitter to follow the AERAtweeup twitter stream and to consider adding their information to the Wiki in advance of the meeting.

As a member of the AERA communication & Outreach Committee I viewed this exercise as an opportunity to

  • capture attendees’ reactions to the content of the sessions
  • capture their reactions to the logistics of the meeting (which spread over several hotels)
  • let each other know what sessions looked particularly promising, and
  • arrange a time for an informal meeting / meetup / Tweetup to talk tech.

During the week of the conference Twitter participants (N ~ 150) sent text messages about their activities  and tagged messages with the keyword AERA or #AERA.

After the conference I captured the Twitter stream of more than 1,000 text messages so tagged. After discarding some messages because of noise or irrelevance I settled on a final number of 973 messages.

categories of Tweets

From the message stream I created a CSV file and pulled it into MS Excel for tagging and sorting. I made two complete runs through the data, fine-tuning my (admittedly informal) tagging system as I went along.

I will share feedback on individual sessions and on the conference as a whole with AERA staff as planning begins for next year’s conference.

Here are a few examples of the messages from some of the categories.

Conference feedback (57 messages)
ksquire @adamaig true but I take it as data of how non digital educational researchers are. #AERA is the last place to go for innovation.

mdwaggoner For a huge conference like AERA I believe San Diego has the best facilities I’ve experienced. I still prefer New York though.

jayneway As a first timer the formality of this event is striking. I’m not much into formal stuff. #aera

Session reactions (151 messages)

elliottjlb RT @jayneway Some very well-known quantitative researchers talking about the importance of qualitative research.Very good to see this. #aera

EveProper #aera interesting work being done in European higher ed at CHEPS

LDinSTL_Chimera @scd Agree – James Gee + Idit Harel definitely best session I have been to! #AERA #arvelsig

Information sharing (120 messages)
pabaker55 Amy Stuart Wells: “I think of ed journalism and ed research as two overlapping circles. Interaction is helpful to both of us.” #AERA

R_Colvin “ability to predict college performance at pt. of admissions remains remarkably poor” #AERA

ShawnEdmondson AERA journal presents research on use of observational methods to improve instruction. http //tinyurl.com/dhpz3t

Self-promotional
crutherford #AERA countdown has begun. Just finished the slides for my presentation on Facebook & teacher knowledge development that will happen 4/14

dhearrin Reading AERA papers in preparation for being a discussant next Tuesday & Thursday. It’s killing me softly …

Tech/wireless
Michaelcjohnson is still at AERA without internet connectivity.

pabaker55 info about wireless at #AERA on the wiki. pls. add more if you discover it http://bit.ly/aHIue

pabaker55 RT @mod_gurl #AERA how about the conf nixes the printed phone book programs and put the $$ towards wifi access?? …

Bud_T #AERA I’m getting really tired of not having wireless in these conference rooms

Tweetup
rmosvold Heading for the tweetup! #AERA

Savvides @Dre1479 Hey there may be a Tweet-up at #AERA. Check this out http://aeratweetup.pbwiki.com/FrontPage

Scd @aeratweetup #AERA Is there another tweetup planned? AERAtweetup #AERA

informal gathering tonight 7:30 at the Yard House brew pub 1023 4th Ave at Broadway, San Diego. good pub food.

Twitter
Bud_T twitter done with the #AERA hashtag for awhile but we need to continue the convo about getting people to use twitter at this conference

DrGarcia twitter #followfriday @LDinSTL_Chimera a shining star early adopter of twitter at #aera !Que Viva la Revoluccion! I’m on her team.

dsnotataera2009 twitter Here’s what I’m doing so far. I’m searching on #aera. The results so far are people talking about using Twitter. [Annoyed with ch limit]

dthickey twitter getting started with twitter in anticipation of AERA

elliottjlb twitter Who’s a@aera from UVA who’s also on Twitter? Looking for some peeps!

General ‘verbing’ (planning, arriving, leaving, etc.).
elliottjlb I’m headed to the conference to register –look out AERA. #AERA

EveProper Listening to linda darling-hammond #aera #fb

glojacobs off to san diego. might be using twitter for blogging the conference. #aera anyone?

grabe AERA begins today. After listening to colleague stories last night glad I am not looking for job as a new prof.

Resources:
http://latimesblogs.latimes.com/technology/2009/03/twittering-live.html

http://blogs.asaecenter.org/Acronym/2009/03/a_twitter_experiment.html

http://www.greatideasconference.org/twitterideas.cfm

http://www.searchengineguide.com/jennifer-laycock/dont-miss-the-post-conference-twitter-ne.php

http://www.theinnovationdiaries.com/2009/03/24/the-hierarchy-of-tweets-analysing-the-psychology-of-twitter/


Links for 9 April

April 9, 2009

Tweecious Converts Twitter Links to Delicious Bookmarks http://bit.ly/10Kbwu

Reach customers who are innovators & early adopters to spark enthusiasm and carry our story to the late majority http://bit.ly/LHFMM

Ideas for educators to adapt: 17 Ways To Use Twitter: A Guide for Beginners, Marketers and Business Owners http://ow.ly/2iet

For folks new to Twitter here is a good general overview http://bit.ly/Js6zz

The Hierarchy of Tweets, http://tinyurl.com/cqfqy6, by Kevin McGuire, in The Innovation Diaries

Mobile Surveys at Different Colleges Produce Mixed Signals: http://bit.ly/4sHkt

Check out how @iateflonline is live tweeting the International IATEFL Conference http://tinyurl.com/d76tgq

Web 2.0 for Higher Education LinkedIn Group: http://tinyurl.com/68qd7b

Academics criticised for offering a masters degree covering Twitter and social networking defend themselves http://tinyurl.com/dav8am


Links for 18 march

March 18, 2009

American Educational Research Association (AERA) and the Association of Black Sociologists (ABS) offer workshop for advanced grad students: education research from sociological perspective. http://tinyurl.com/auu8qa

George Washington U – Cision study of how editors/journalists use PR assistance, media databases, and online resources (PDF, 34 p) http://tinyurl.com/bfg888

My Delicious boookmarks tagged Socialmedia http://tinyurl.com/7f6squ

Bookmarks tagged Publicrelations http://tinyurl.com/aqxlk5

Joined the highered Twitter group on @buzzable http://tinyurl.com/dxljfu


Best practices and morning coffee

March 12, 2009

social media meetup madison

About 15 of us from the public and private sectors enjoyed a social media meetup this morning at Madison’s Cafe Soleil.  We got to know about each others’ work and discussed best practices.  How do you manage multiple Twitter accounts? What’s TweetDeck? When you leave an employer, who gets the Twitter account? When do you block someone? Should you ever say anything negative? Thanks to Stephan & Brady peeps for bringing this together.


Links for 10 march

March 10, 2009

Some interesting resources from the Twittersphere

· social media marketing efforts for women (Jeremiah Owyang) http://bit.ly/wSMSn

· RT @higheredu: Resource of the Day: Twitter… 9 professional and graduate school examples: http://bit.ly/dIKG

· Facebook Privacy Settings Every User Should Know (HT to Meg McCall, UW-Madison Dept. of Instructional Tech) http://tinyurl.com/c59bzd


Follow

Get every new post delivered to your Inbox.