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	<title>EducationPR &#187; Strategy</title>
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		<title>EducationPR &#187; Strategy</title>
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		<title>Leveraging social media in politics</title>
		<link>http://educationpr.org/2009/06/24/leveraging-social-media-in-politics/</link>
		<comments>http://educationpr.org/2009/06/24/leveraging-social-media-in-politics/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 12:59:27 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1313</guid>
		<description><![CDATA[Book Review Yes We Did An inside look at how social media built the Obama brand By Rahaf Harfoush New Riders/Voices that Matter. 2009. 199 p. WASHINGTON (AFP) — The White House provided a live stream on Tuesday of President Barack Obama&#8217;s press conference on Facebook allowing users to give instant feedback on his remarks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=1313&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">yes we did</media:title>
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		<title>By design or by stealth</title>
		<link>http://educationpr.org/2009/02/03/by-design-or-by-stealth/</link>
		<comments>http://educationpr.org/2009/02/03/by-design-or-by-stealth/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 19:31:37 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=934</guid>
		<description><![CDATA[Book Review SocialCorp: Social Media Goes Corporate Joel Postman. New Riders: Voices that Matter. 2009. 195 pages. The company website is no longer the center of the communications universe. Now that everybody and their grandmother can set up a blog, a Facebook page, and a Twitter account, corporate web sites no longer seem quite so [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=934&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Ten Questions to Consider when Considering Technology</title>
		<link>http://educationpr.org/2007/12/12/ten-questions-to-consider-when-considering-technology/</link>
		<comments>http://educationpr.org/2007/12/12/ten-questions-to-consider-when-considering-technology/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 13:59:12 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[My social media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://educationpr.org/2007/12/12/ten-questions-to-consider-when-considering-technology/</guid>
		<description><![CDATA[I enjoyed talking with about 40 people who attended my session at the CASE V conference here in Chicago. As is often the case, some people were just getting started with social media while others were quite advanced. I hope my presentation generated some starting points for people no matter their level of expertise. We [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=551&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The starfish strategy</title>
		<link>http://educationpr.org/2007/12/05/the-starfish-strategy/</link>
		<comments>http://educationpr.org/2007/12/05/the-starfish-strategy/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 18:28:29 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[My social media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://educationpr.org/2007/12/05/the-starfish-strategy/</guid>
		<description><![CDATA[Robert Scoble&#8217;s piece in Fast Company (December/January) makes the case that expecting your Web site to be a destination all by itself is soooooo 1990s. Scoble notes that this season&#8217;s presidential candidates use what he calls a &#8216;starfish&#8217; strategy. &#8220;A starfish has many legs radiating outward from its central core. It uses its legs to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=542&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Improving research access and use</title>
		<link>http://educationpr.org/2007/11/13/improving-research-access-and-use/</link>
		<comments>http://educationpr.org/2007/11/13/improving-research-access-and-use/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 17:40:49 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[AERA]]></category>
		<category><![CDATA[My social media]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Research in education]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://educationpr.org/2007/11/13/improving-research-access-and-use/</guid>
		<description><![CDATA[I’m already looking forward to next March, when I’ll participate in a panel of researchers and communicators addressing evidence-based strategies to improve research access and use. We will present at the annual meeting of the American Educational Research Association (AERA). If all goes according to schedule, I’ll talk about measuring the effectiveness of social media. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=533&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">pbaker</media:title>
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		<title>How tech is changing PR</title>
		<link>http://educationpr.org/2007/10/29/how-tech-is-changing-pr/</link>
		<comments>http://educationpr.org/2007/10/29/how-tech-is-changing-pr/#comments</comments>
		<pubDate>Mon, 29 Oct 2007 14:17:45 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[My social media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://educationpr.org/2007/10/29/how-tech-is-changing-pr/</guid>
		<description><![CDATA[Kirk Hallahan is a former PR practitioner and now a professor at Colorado State University. In an insightful article for the Institute for Public Relations he summarizes his thoughts on the interaction between public relations and new communications technology. Here are some excerpts: 1. Public relations activities cannot be segregated from an organization&#8217;s other uses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=528&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Engaging audiences with social media</title>
		<link>http://educationpr.org/2007/05/21/engaging-audiences-with-social-media/</link>
		<comments>http://educationpr.org/2007/05/21/engaging-audiences-with-social-media/#comments</comments>
		<pubDate>Mon, 21 May 2007 15:21:50 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[My social media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/05/21/engaging-audiences-with-social-media/</guid>
		<description><![CDATA[Social media, social networking, user-generated media: These have become crucial elements of strategic communications in business and politics. Educational organizations can adopt some of these strategies as well. The following observations come from media consultants profiled in the June issue of Fast Company magazine: “In the television era of politics, the instinct was very much [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=492&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Public Relations = Google Relations</title>
		<link>http://educationpr.org/2007/04/26/public-relations-google-relations/</link>
		<comments>http://educationpr.org/2007/04/26/public-relations-google-relations/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 14:57:37 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[My social media]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/04/26/public-relations-google-relations/</guid>
		<description><![CDATA[Maybe we should rename Public Relations &#8220;Google Relations.&#8221; Google&#8217;s search engine technology has changed the practice of public relations that much, says Greg Miller, President, Marketcom PR. Every student of PR, and every practitioner, surely realizes that Google has upset the PR paradigm. As Miller points out, “every piece of public information about your company—the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=476&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Education research for the broader public good</title>
		<link>http://educationpr.org/2007/04/05/education-research-for-the-broader-public-good/</link>
		<comments>http://educationpr.org/2007/04/05/education-research-for-the-broader-public-good/#comments</comments>
		<pubDate>Thu, 05 Apr 2007 22:12:21 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[My social media]]></category>
		<category><![CDATA[Research in education]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/04/05/education-research-for-the-broader-public-good/</guid>
		<description><![CDATA[Six years ago John Willinsky* wrote that the value of education research will be judged not only by the degree to which it is “likely to be used in practice” or whether it can “help with the communication problem” between researchers and policymakers. Education research, he argued, will also be judged on its contribution to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=439&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Monitoring your web presence</title>
		<link>http://educationpr.org/2007/02/15/monitoring-your-web-presence/</link>
		<comments>http://educationpr.org/2007/02/15/monitoring-your-web-presence/#comments</comments>
		<pubDate>Thu, 15 Feb 2007 18:03:05 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[measurement]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/02/15/monitoring-your-web-presence/</guid>
		<description><![CDATA[I guess we pretty much all agree that it&#8217;s important to know what&#8217;s being said about your organization on the web. How many sources do you check? Google Alerts? Technorati? Maybe you have time to go beyond that and track 5 or 6 or 6 sources regularly? How about 33? Here&#8217;s a list of tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=411&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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