Book review: RSS for Educators

March 14, 2008

RSS for Educators

RSS for Educators
Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom
John G. Hendron.
ISTE, 2008. 308 pp.

Blogs, podcasts, and wikis allow students and teachers to publish and access content online and, behind the scenes, RSS is the mechanism that makes it all possible. But this book is not about how to code RSS; rather, it’s about how to use the online tools it enables.

John G. Hendron is a teacher and instructional technologist for Goochland County Public Schools in Virginia.

He argues that the “read/write web” enables students to improve their critical thinking and written and verbal communication. The read/write web supports social constructivist concepts of learning, he says, as students express themselves and learn from knowledge generated in a social space.

Besides helping teachers create opportunities for students to engage in constructivist learning in the classroom, blogs enhance communication with students’ families and the community.

Part 1 devotes an introductory chapter each to blogs, wikis, podcasts, and voice-over-internet and synchronous communication.

Part 2 discusses software applications, devoting a chapter each to audio editing with Audacity and GarageBand, and a chapter each to blogging and using news aggregators.

Part 3 discusses specific classroom scenarios, devoting a chapter each to blogs, wikis, podcasts, news feeds in the classroom, and advanced uses for RSS.

“The read/write web can transform learning and teaching culture,” he writes, “and tools such as blogs can turn what we traditionally consider an information source into a learning environment.

This book is more focused and hands-on than “Web 2.0 New Tools, New Schools (ISTE, 2007). It covers much of the material found in Will Richardson’s 2006 book, Blogs, Wikis, Podcasts” (Corwin Press). But technology has continued to advance over the past two years, and Hendron offers updates in some areas. He devotes significantly more space to podcasting and audio editing, and offers a 12-page appendix of online resources, a glossary, and NETS Standards for teachers and students.

Since late 1995, his school system has required every teacher to maintain a blog. They can be seen here: http://www.glnd.k12.va.us/weblog/


Communicating better with new media

July 12, 2007

I’ve written an article for ASCD – the Association for Supervision and Curriculum Development – that’s intended as an introduction to blogs, news feeds, and podcasts. As I mention in the piece, I believe it’s important for education communicators to know and use these tools, for two reasons: to give our audiences more ways to receive the material we produce, and to provide ways for them to talk back to us. Let me know what you think.


Big conference, big appetites

March 19, 2007

I wasn’t surprised to learn that 10,000 had registered for this week’s conference of the Association for Supervision and Curriculum Development. The Anaheim convention center was a beehive of activity, with multiple dozens of breakout sessions and workshops going on simultaneously across multiple sites. More than 50 brave folks got up far too early on Sunday morning to talk with me about new media and its possibilities for K-12 education communications. They were hungry to learn as much as possible. As usual in a session like this, audience comments ranged from, “What exactly is a podcast?” to “Our district produces a podcast that includes video and documents that can be edited and shared.” I agree with those who wrote in their evaluations that they wished that we had half a day, rather than just an hour, to talk about the strengths and limitations of blogs, podcasts, newsfeeds, wikis, social networking and tagging and bookmarking. I hope that folks will take me up on my offer to talk individually over the next weeks and months about their particular situation and what they’d like to accomplish.


Connecting the dots of business blogging

February 28, 2007

Paul Gibler of ConnectingDots discussed “Cutting through the blog fog” at today’s meeting of the IABC Madison chapter. Gibler drew from his many years of corporate communication experience and from managing his own consulting business and its related blogs. He shared examples of good corporate blogs, large and small, and how to use search engines and news aggregators. He cited Pew Internet studies of the blogosphere and showed how audience demographics, reputation management, and potential advertising income combine to make a case for business blogging. He also shared a wealth of blogging resources in print and online.


NSPRA seminar to offer tech workshops

February 14, 2007

The National School Public Relations Association promises some interesting tech-related workshops and breakout sessions this summer its annual seminar. Half-day sessions will address “Mp3s, podcasting, RSS and more” and “Building blocks for electronic communication.” Breakout sessions include “We’re podcasting, now what?,” “Moving your district website into the 2.0 era,” “Using your online resources to tip your bond election,” and “Internet communications.”


I don’t know what RSS is. . . ?!

November 9, 2006

A few minutes before presenting at a breakout session of the NSBA T+L conference in Dallas today, I sat at a table in a common area at the Convention Center, checking mail, scarfing a sandwich, etc. Some folks near me were studying the conference guide. Someone said, “I don’t even know what RSS is!?” I smiled and said, “Come to my session.”

A little later, during the breakout, I asked the 75 or so people what RSS means. Someone said, “Really Simple Syndication.”

Yes! and Rich Site Summary! and I showed screen shots of a few organizations that offer sophisticated and focused RSS subscription options.

Here are some I didn’t have time to mention in my presentation. I offer these as a model for schools and districts and colleges who want to customize their news and outreach for specific target audiences:

The Washington Post

The New York Times

PBS


Feed restored

October 27, 2006

As a result of experimenting, I inadvertently cut off some subscribers from this blog’s RSS feed. I’m now offering a subscription via Feedburner as well as via the RSS directly from this site.


More tips from the insiders

October 27, 2006

Matt Winkle agrees with Robert Scoble’s view that anyone who runs a blog or web site and does not provide an RSS feed “should be fired.” But Matt takes it farther and insists that any higher ed institution webmaster that doesn’t provide at least 100 RSS feeds should be fired. (Wow. Does ANYbody?) In Friday’s round of presentations at the Academic Impressions conference he showed how The College of New Jersey makes innovate use of RSS (including multiple enclosures) and how he brought together people from different departments to make everything work.

Joe Hice showed how the U of Florida at Gainesville got its podcast and vodcast offerings up and running and how he added new media capacity to his news office without adding additional staff. He’s making good use of visiting speakers and archived speeches to add compelling audio content to his site. The tools of podcast production and promotion are easy to use, Joe said. The challenge lies in championing podcasting as a tool at your organization.

Bill Mahon talked today about how his team has transformed internal communications at Penn State U. The Penn State Live site draws content from around campus and offers nearly 40 news feeds, from sports to science, from regional news to updates from satellite campuses. The site not only serves acts as a 24-hour press office; it also encourages users to shop for university related products and services, including event tickets, hotel rooms, and dinners at campus restaurants. His staff developed a widget that provides users with continual updates from the news office. It’s this kind of thinking that has propelled to the site to being one of the largest news sources in the state.


Some students ‘freaked’ by new Facebook feature

September 7, 2006

Both UW-Madison student papers, The Daily Cardinal and the Badger Herald, run stories today about many students’ reaction to Facebook’s new “news feed” feature as an annoyance and even an invasion of privacy. According to the reports, the Facebook news feed “allows users to view the exact times their fiends add photos, update ther profiles, leave wall posts and joing groups — even going as far as to notify friends when couples break up — and has been described by some users as ’stalker-like.’” For example, “if a user deletes ‘pina coladas’ from her list of interests and adds ‘long walks on the beach,’ all her friends will know about it via the news feed.” UW-Madison journalism professor Robert Dreschel is quoted as saying “features like these highlight the need for students to be careful about the Internet.” Facebook representatives reply that users can “completely control the information they share with others,” according to the reports.

Upsdate 13 September: On the Facebook blog Mark Zuckerberg responds to the criticism with an apology and detailed information about how the problem is being addressed, showing an excellent grasp of good communication policy.


Conference: PR and interactive technologies

August 14, 2006

Academic Impressions has posted details about its upcoming conference, Integrating Interactive Technologies into Public Relations, set for Oct. 25-27 in Orlando. Among topics discussed will be examining today’s audiences and their communication preferences, crafting key messages, deploying and integrating RSS, podcasting and vodcasting, interactive technologies and internal comm strategies, and several case studies. I’ll lead a session on blogging to increase two-way communication and one on evaluating communication effectiveness. Other presenters will share their experiences communicating for the U of Florida, Thomson Peterson’s, Colgate U, Mansfield U, and The College of New Jersey.