I wrapped up my monthly podcast of education research news today which I post at LearnOutLoud and other directories. I did want to mention that RECAP Educational Podcasting for Teaching and Learning keeps an up-to-date list of resources for podcasters in education. Recent posts are titled
E-learning: Podcasting Basics!
Getting your podcasts to the Internet
ThePodcastingEbook: Your Complete Guide to Podcasting
Watch video podcasts on education news
The latest iTunes technical specification
Podcast tips and resources
September 7, 2006
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Posted by paul baker
Take the test: measure your ‘conversation gap’ and more
August 31, 2006Use this interactive page provided by Hill & Knowlton to discover a number of interesting things about your organization’s presence in the blogosphere, including:
The conversation gap (the gap between the total number of conversations about a product category (e.g., education) and the proportion which mention a company or brand operating in the category);
Your ‘equity share’ (the ‘equities’ of a brand are those topics being mentioned in conversations about a brand, so your equity share corresponds to the frequency at which each topic is mentioned); and
Your share of the buzz (measures the share of buzz for different companies in the same sector).
The resulting charts point to areas you may want to work on as you continue to formulate your communication strategy.
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Posted by paul baker
IABC membership and course offerings
August 30, 2006September is IABC Membership Month, and to give prospective members a taste of the benefits of membership, several sections of the members-only IABC web site will be available to the public, including articles from Communication World magazine, CW Bulletin, case studies, conference presentations, the MyComm planning tool, and read-only access to MemberSpeak and the IABC Buzz. To access these sites during September, non-members can visit and log in with the following information: Member ID: trial Password: joiniabc
Also, IABC and Ithaca College will offer a certificate in Strategic Communication Management in 2007. Participants may choose from four of six courses offered: demonstrating the value of communications as a business asset; leadership and coalition-building; managing projects with in-house and outsourced teams; designing and modeling communication systems and infrastructures; evaluating emerging technologies; and needs analysis and performance consulting. Participants must complete four courses to earn the certificate. Each online course will require approximately 10 hours of work. More information on the courses and program will be available in October 2006.
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LearnOutLoud celebrates birthday
August 22, 2006Congratulations to LearnOutLoud on its one-year anniversary. LearnOutLoud offers educational audio and video titles and a podcast directory with 1-click subscriptions through Apple iTunes. You’ll find tons of podcasts about technology (162) and education and professional topics (118).
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Radio tips from NSPRA
August 22, 2006The National School Public Relations Association offers tips on using radio to get your message out to your stakeholders. This post discusses how to cast your message and how to prepare for an interview.
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Wikis in education
August 14, 2006WWWTools for Education posts this week about the many uses of wikis in education. Included in Graeme Daniel’s dozens of links are wikis for teachers, students, librarians, and higher education. Graeme provides links to discussions pro and con, links to books, and do-it-yourself info.
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Networking site for teachers
August 11, 2006“We the Teachers” is a good example of how social media can be used by professionals in education. Since its beginning in May, more than 1,000 have registered with this service to upload and share lesson plans, post comments in one of about 20 forums, and join special interest groups (career and jobs, continuing education, family and home, grade levels, music and arts, philosophy of teaching, special education, teaching standards, technology).
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Beyond broadcast
August 2, 2006‘Reinventing public media in a participatory culture’ was the topic at a recent conference at the Berkman Center for Internet & Society at Harvard Law School.
Representatives from both traditional public media and new participatory web-based media explored the thesis that traditional public media (public broadcasting, cable access television, etc.) are challenged to embrace new social media models (podcasting, blogs, social software, etc.) and to create a stronger and more vital public service.
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Our hyperlinked society
August 2, 2006Do hyperlinks encourage people to see beyond their personal situations and know the broad world in diverse ways? Or do links encourage people to drill into their own territories and not learn about social concerns that seem irrelevant to their personal interests? What roles do economic and political considerations play in creating links that nudge people in one or the other direction?
These questions drove the discussions at a conference I wish I had been able to attend. The Annenberg Public Policy Center at the University of Pennsylvania convened a couple hundred people in June to explore the effects of digital links on people’s ability to understand and care about their larger society.
Links have become a basic force that relate creative works to one another, notes conference program material. “Links nominate what ideas and actors have the right to be heard and with what priority. Various stakeholders in society recognize the political and economic value of these connections. Governments, corporations, non-profits and individual media users often work to digitally privilege certain ideas over others.”
Cross-disciplinary panels included news, entertainment, and marketing executives, information architects, bloggers, cartographers, audience analysts, and communication researchers.
Thanks to conference organizers for posting video clips of panel discussions.
(via Center for Social Media)
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A resource-rich site: All About PR
August 1, 2006Steven Van Hook hosts a site called All About Public Relations that is chock-full of articles about media relations, crisis management, PR basics, agency lists, professional organizations, and ethics, and offers links to other resources. Many of the articles are written and contributed by heads of PR firms. You’re invited to contribute in your area of expertise as well.
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