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		<title>EducationPR &#187; public relations</title>
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		<title>PRs must reshape the profession</title>
		<link>http://educationpr.org/2009/04/23/prs-must-reshape-the-profession/</link>
		<comments>http://educationpr.org/2009/04/23/prs-must-reshape-the-profession/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 14:06:14 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR2.0]]></category>
		<category><![CDATA[public relations]]></category>
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		<guid isPermaLink="false">http://educationpr.org/?p=1222</guid>
		<description><![CDATA[Book review Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR Brian Solis and Deirdre Breakenridge Pearson Education, 2009. 314 pp. The Problem: PR has slipped into complacency. Many PR practitioners still blast news releases and spam everyone with pitches. The same old tired marketing ethics and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=1222&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Rubel&#8217;s &#8216;Five Digital Trends&#8217; worth a careful read</title>
		<link>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/</link>
		<comments>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:50:37 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1037</guid>
		<description><![CDATA[Journalists and consumers are tuning out marketing and using Google as a big open book. Steve Rubel of Edelman Digital observes that marketers have largely focused on reaching stakeholders through ‘push’ media &#8212; paid and earned media. But now that Google dominates, it’s equally important for communicators focus on ‘digital discoverability.’  Organizations and communicators must [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=1037&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>PRs as boundary spanners</title>
		<link>http://educationpr.org/2009/01/14/prs-as-boundary-spanners/</link>
		<comments>http://educationpr.org/2009/01/14/prs-as-boundary-spanners/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 16:26:10 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[syllabus]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=824</guid>
		<description><![CDATA[Dawn Gilpin, co-author of Crisis Management in a Complex World, reflects on her upcoming course in public relations campaigns for her students at Arizona State U.  The course prospectus begins, &#8220;The world of public relations is changing. One-way, media-driven communication is rarely the most effective means of conveying information, shaping attitudes and influencing behavior among [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=824&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Educommunicators name priorities for 2009</title>
		<link>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/</link>
		<comments>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:05:49 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=816</guid>
		<description><![CDATA[Patrick Riccards&#8216;  poll of education communicators shows that they would like the Educommunicators organization in 2009 to spotlight communications best practices (67.1%) and discuss ways to use new media (64.6%). Responding members said the best medium for Educommunicators to engage marketing communications professionals is, by far, still email (60%). Major challenges facing education communicators include [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=816&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Catching up with social media</title>
		<link>http://educationpr.org/2008/08/25/castching-up-with-social-media/</link>
		<comments>http://educationpr.org/2008/08/25/castching-up-with-social-media/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 16:03:33 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[My social media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/?p=665</guid>
		<description><![CDATA[Brendan Cooper offers a practical and friendly guide to getting up to speed with the whole social media thang. Thanks to Richard Bailey for the link.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=665&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>An encyclopedic podcasting book</title>
		<link>http://educationpr.org/2008/06/23/an-encyclopedic-podcasting-book/</link>
		<comments>http://educationpr.org/2008/06/23/an-encyclopedic-podcasting-book/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 14:09:55 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/?p=632</guid>
		<description><![CDATA[How to do Everything with Podcasting. Shel Holtz with Neville Hobson. McGraw-Hill Osborne. 2007. 360 pp. What can podcasting do for a business? That’s the wrong question to ask, say Shel Holtz and Neville Hobson. Like any communication tool, podcasting should be applied as a solution, not as a goal in and of itself. “Podcasting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=632&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>2011: Trendspotting</title>
		<link>http://educationpr.org/2008/06/20/2011-trendspotting/</link>
		<comments>http://educationpr.org/2008/06/20/2011-trendspotting/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 14:04:48 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/?p=628</guid>
		<description><![CDATA[2011: Trendspotting for the next decade. Richard Laermer McGraw Hill, 2008. 305 pp. First: The difference between a trend and a fad: A fad is a “flash in the pan that doesn’t deserve mention,” says veteran Trendspotter Richard Laermer, while a trend is “something that is just beginning to percolate—but is happening in a significant [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=628&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Book Review: Groundswell</title>
		<link>http://educationpr.org/2008/06/17/book-review-groundswell/</link>
		<comments>http://educationpr.org/2008/06/17/book-review-groundswell/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 13:33:42 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[My social media]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/?p=626</guid>
		<description><![CDATA[Groundswell: Winning in a world transformed by social technologies Charlene Li and John Bernoff Harvard Business Press, 2008. 286 pp. You and I and half of American adults are using more online tools to connect, to find information, get support, compare products, rate movies, buy from each other, or post blog entries. But most companies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=626&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>A campfire in cyberspace</title>
		<link>http://educationpr.org/2008/05/19/a-campfire-in-cyberspace/</link>
		<comments>http://educationpr.org/2008/05/19/a-campfire-in-cyberspace/#comments</comments>
		<pubDate>Mon, 19 May 2008 14:00:01 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[My social media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/?p=609</guid>
		<description><![CDATA[The New Influencers: A Marketer’s Guide to the New Social Media Paul Gillin. Quill Driver Books, 2007. 236 pages. Social media is PR’s turn to shine. Why? The fact that people are downloading media and consuming it whenever and wherever they want has disrupted mainstream media. Social media have given people (and organizations) many ways [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=609&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Narrowing the public debate</title>
		<link>http://educationpr.org/2008/05/06/narrowing-the-public-debate/</link>
		<comments>http://educationpr.org/2008/05/06/narrowing-the-public-debate/#comments</comments>
		<pubDate>Tue, 06 May 2008 15:02:50 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[education]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Research in education]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/?p=606</guid>
		<description><![CDATA[In a case study published in Teachers College Record, Adam Lefstein examines implications for the way that educational researchers communicate their ideas to the general public. He raises questions about &#8220;the desirability and likely effectiveness of the currently popular strategy to maximize research influence through the promotion of &#8216;evidence-based&#8217; policy.&#8221; Examining the BBC TV program [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=606&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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