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	<title>EducationPR &#187; PR</title>
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		<title>EducationPR &#187; PR</title>
		<link>http://educationpr.org</link>
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		<title>A Thorough Look at Social Media Marketing</title>
		<link>http://educationpr.org/2011/02/07/a-thorough-look-at-social-media-marketing/</link>
		<comments>http://educationpr.org/2011/02/07/a-thorough-look-at-social-media-marketing/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 18:11:43 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1782</guid>
		<description><![CDATA[Book Review Social media strategies for professionals and their firms: The guide to establishing credibility and accelerating relationships. By Michelle Golden Wiley, 2011.  348 pp. In Social Media Strategies for Professionals and Their Firms Michelle Golden helps the reader think through today’s social media tools: which best suits your purpose and style, and what it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1782&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">social media strategies</media:title>
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	</item>
		<item>
		<title>It&#8217;s a manifesto. It&#8217;s an encyclopedia. No &#8211; it&#8217;s Brian Solis</title>
		<link>http://educationpr.org/2010/07/08/is-a-manifesto-its-an-encyclopedia-no-its-brian-solis/</link>
		<comments>http://educationpr.org/2010/07/08/is-a-manifesto-its-an-encyclopedia-no-its-brian-solis/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:48:00 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1620</guid>
		<description><![CDATA[Book Review Engage! The complete guide for brands and businesses to build, cultivate, and measure success in the New Web. By Brian Solis Wiley, 2010. 382 p. “Suddenly, everyone is a social media expert, but very few are indeed champions and far fewer are change agents. So what are you going to do to rise [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1620&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://educationpr.org/2010/07/08/is-a-manifesto-its-an-encyclopedia-no-its-brian-solis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">engage brian solis</media:title>
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		<item>
		<title>Communicating research through mass media</title>
		<link>http://educationpr.org/2010/05/04/communicating-research-through-mass-media/</link>
		<comments>http://educationpr.org/2010/05/04/communicating-research-through-mass-media/#comments</comments>
		<pubDate>Tue, 04 May 2010 19:19:10 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AERA]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[highered]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1527</guid>
		<description><![CDATA[Here&#8217;s a gold mine of ideas how researchers can communicate more effectively with the public, via print, broadcast, and online media. At the annual meeting of the American Educational Research Association in Denver we heard from two researchers and two media people. The topic of the panel session was &#8220;Crafting your work for a general [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1527&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
		</media:content>

		<media:content url="http://pbaker.files.wordpress.com/2010/05/1scott.jpg" medium="image">
			<media:title type="html">scott jaschik</media:title>
		</media:content>

		<media:content url="http://pbaker.files.wordpress.com/2010/05/1holly.jpg" medium="image">
			<media:title type="html">holly yettick</media:title>
		</media:content>

		<media:content url="http://pbaker.files.wordpress.com/2010/05/1marc.jpg" medium="image">
			<media:title type="html">marc lamont hill</media:title>
		</media:content>

		<media:content url="http://pbaker.files.wordpress.com/2010/05/1zimm1.jpg" medium="image">
			<media:title type="html">jonathan zimmerman</media:title>
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	</item>
		<item>
		<title>People first, business later</title>
		<link>http://educationpr.org/2009/08/28/people-first-business-later/</link>
		<comments>http://educationpr.org/2009/08/28/people-first-business-later/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:25:46 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[brogan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1359</guid>
		<description><![CDATA[Book Review Trust Agents. Using the Web to build influence, improve reputation, and earn trust. By Chris Brogan and Julien Smith. John Wiley &#38; Sons, Inc. 2009. 271 p. Because I read Trust Agents from the perspective of a public relations practitioner I especially appreciate its challenge to reconsider the meaning of the term ‘public [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1359&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">trust agents</media:title>
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		<item>
		<title>PRs must reshape the profession</title>
		<link>http://educationpr.org/2009/04/23/prs-must-reshape-the-profession/</link>
		<comments>http://educationpr.org/2009/04/23/prs-must-reshape-the-profession/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 14:06:14 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR2.0]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1222</guid>
		<description><![CDATA[Book review Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR Brian Solis and Deirdre Breakenridge Pearson Education, 2009. 314 pp. The Problem: PR has slipped into complacency. Many PR practitioners still blast news releases and spam everyone with pitches. The same old tired marketing ethics and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1222&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://educationpr.org/2009/04/23/prs-must-reshape-the-profession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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		<media:content url="http://pbaker.files.wordpress.com/2009/04/public.jpg?w=300" medium="image">
			<media:title type="html">public relations</media:title>
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	</item>
		<item>
		<title>Links for 18 march</title>
		<link>http://educationpr.org/2009/03/18/links-for-18-march/</link>
		<comments>http://educationpr.org/2009/03/18/links-for-18-march/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 14:30:35 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AERA]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1139</guid>
		<description><![CDATA[American Educational Research Association (AERA) and the Association of Black Sociologists (ABS) offer workshop for advanced grad students: education research from sociological perspective. http://tinyurl.com/auu8qa George Washington U &#8211; Cision study of how editors/journalists use PR assistance, media databases, and online resources (PDF, 34 p) http://tinyurl.com/bfg888 My Delicious boookmarks tagged Socialmedia http://tinyurl.com/7f6squ Bookmarks tagged Publicrelations http://tinyurl.com/aqxlk5 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1139&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://educationpr.org/2009/03/18/links-for-18-march/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1ed6c7d3f7558344c3b91aaab1c4ff06?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">paul</media:title>
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	</item>
		<item>
		<title>Rubel&#8217;s &#8216;Five Digital Trends&#8217; worth a careful read</title>
		<link>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/</link>
		<comments>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:50:37 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1037</guid>
		<description><![CDATA[Journalists and consumers are tuning out marketing and using Google as a big open book. Steve Rubel of Edelman Digital observes that marketers have largely focused on reaching stakeholders through ‘push’ media &#8212; paid and earned media. But now that Google dominates, it’s equally important for communicators focus on ‘digital discoverability.’  Organizations and communicators must [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1037&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1ed6c7d3f7558344c3b91aaab1c4ff06?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">paul</media:title>
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		<item>
		<title>PRs as boundary spanners</title>
		<link>http://educationpr.org/2009/01/14/prs-as-boundary-spanners/</link>
		<comments>http://educationpr.org/2009/01/14/prs-as-boundary-spanners/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 16:26:10 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[syllabus]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=824</guid>
		<description><![CDATA[Dawn Gilpin, co-author of Crisis Management in a Complex World, reflects on her upcoming course in public relations campaigns for her students at Arizona State U.  The course prospectus begins, &#8220;The world of public relations is changing. One-way, media-driven communication is rarely the most effective means of conveying information, shaping attitudes and influencing behavior among [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=824&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">paul</media:title>
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		<item>
		<title>Educommunicators name priorities for 2009</title>
		<link>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/</link>
		<comments>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:05:49 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=816</guid>
		<description><![CDATA[Patrick Riccards&#8216;  poll of education communicators shows that they would like the Educommunicators organization in 2009 to spotlight communications best practices (67.1%) and discuss ways to use new media (64.6%). Responding members said the best medium for Educommunicators to engage marketing communications professionals is, by far, still email (60%). Major challenges facing education communicators include [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=816&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
		</media:content>

		<media:content url="http://pbaker.files.wordpress.com/2009/01/educomm_logo.jpg" medium="image">
			<media:title type="html">educommunicators</media:title>
		</media:content>
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		<item>
		<title>Tell the truth and tell it fast</title>
		<link>http://educationpr.org/2008/12/17/tell-the-truth-and-tell-it-fast/</link>
		<comments>http://educationpr.org/2008/12/17/tell-the-truth-and-tell-it-fast/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 15:19:03 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[communication planning]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=765</guid>
		<description><![CDATA[Book Review Now is too late2: Survival in an Era of Instant News Gerald R. Baron EdensVeil, 2006. 259 p. www.nowistoolate2.com The disastrous shortcomings of FEMA during the early stages of Hurricane Katrina resulted from its leader’s failure to manage during a time of crisis. His weakness as a communicator, his discomfort in facing harsh [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=765&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">now is too late2</media:title>
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