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	<title>EducationPR &#187; measurement</title>
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		<title>EducationPR &#187; measurement</title>
		<link>http://educationpr.org</link>
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		<title>Outcome measurement resource network</title>
		<link>http://educationpr.org/2007/04/03/outcome-measurement-resource-network/</link>
		<comments>http://educationpr.org/2007/04/03/outcome-measurement-resource-network/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 15:38:39 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[measurement]]></category>
		<category><![CDATA[public relations]]></category>
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		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/04/03/outcome-measurement-resource-network/</guid>
		<description><![CDATA[It&#8217;s easy for communicators to measure outputs, and almost as easy to measure outtakes. But it requires more effort, imagination, and resourcefulness to measure outcomes: actual changes in people&#8217;s behavior and attitudes. Here&#8217;s a resource offered by the United Way, called the Outcome Measurement Resource Network. You&#8217;ll find more than a dozen white papers about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=436&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Evaluating changes in knowledge and behavior</title>
		<link>http://educationpr.org/2007/03/22/evaluating-changes-in-knowledge-and-behavior/</link>
		<comments>http://educationpr.org/2007/03/22/evaluating-changes-in-knowledge-and-behavior/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 15:37:52 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[measurement]]></category>
		<category><![CDATA[reading list]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/03/22/evaluating-changes-in-knowledge-and-behavior/</guid>
		<description><![CDATA[Communicators often measure what we do, but too often measurement is limited to outputs. What really counts is the degree to which our communications really change the way people think and behave. So how to combine the use of new communication tools like blogs, wikis, and mash-ups with traditional research methods? Here’s a brief case [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=426&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Monitor your web presence</title>
		<link>http://educationpr.org/2007/03/09/monitor-your-web-presence/</link>
		<comments>http://educationpr.org/2007/03/09/monitor-your-web-presence/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 16:48:49 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[how-to]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/03/09/monitor-your-web-presence/</guid>
		<description><![CDATA[I&#8217;ve been using Google Alerts for some time to track the online visibility of faculty and researchers here at WCER and other topics of interest to me professionally and personally. I like Alerts because you have lots of options, including tracking online news stories, or blogs, or news groups, or a comprehensive search of all [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=423&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Monitoring your web presence</title>
		<link>http://educationpr.org/2007/02/15/monitoring-your-web-presence/</link>
		<comments>http://educationpr.org/2007/02/15/monitoring-your-web-presence/#comments</comments>
		<pubDate>Thu, 15 Feb 2007 18:03:05 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[measurement]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/02/15/monitoring-your-web-presence/</guid>
		<description><![CDATA[I guess we pretty much all agree that it&#8217;s important to know what&#8217;s being said about your organization on the web. How many sources do you check? Google Alerts? Technorati? Maybe you have time to go beyond that and track 5 or 6 or 6 sources regularly? How about 33? Here&#8217;s a list of tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=411&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Webinar: Measuring interactive media</title>
		<link>http://educationpr.org/2007/01/18/webinar-measuring-interactive-media/</link>
		<comments>http://educationpr.org/2007/01/18/webinar-measuring-interactive-media/#comments</comments>
		<pubDate>Thu, 18 Jan 2007 19:34:59 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[measurement]]></category>
		<category><![CDATA[My social media]]></category>
		<category><![CDATA[presentations]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2007/01/18/webinar-measuring-interactive-media/</guid>
		<description><![CDATA[My friend Dan Karleen and I will co-host a webinar April 3, &#8220;Measuring the Effectiveness of Interactive Media.&#8221; The 90-minute session will include an overview of new media, thinking through communications planning, assessing the success of a new media presence, and evaluating outcomes. We&#8217;ll chat with participants during and after the session.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=406&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Assessing organizational communication</title>
		<link>http://educationpr.org/2006/10/17/assessing-organizational-communication/</link>
		<comments>http://educationpr.org/2006/10/17/assessing-organizational-communication/#comments</comments>
		<pubDate>Tue, 17 Oct 2006 13:16:21 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2006/10/17/assessing-organizational-communication/</guid>
		<description><![CDATA[Every time two people communicate, they not only exchange information but they also build, maintain, or destroy a relationship between them. Multiply each communication times the number of people in your organization and the implications are staggering. Cal W. Downs and Allyson D. Adrian view organizations as political-business arenas in which competing interest groups vie [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=371&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Communication audits for organizations</title>
		<link>http://educationpr.org/2006/09/15/communication-audits-for-organizations/</link>
		<comments>http://educationpr.org/2006/09/15/communication-audits-for-organizations/#comments</comments>
		<pubDate>Fri, 15 Sep 2006 13:50:09 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[how-to]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2006/09/15/communication-audits-for-organizations/</guid>
		<description><![CDATA[“Communication is what happens to organizations while they are busy making other plans.” Communication audits are powerful tools that can revolutionize the way an organization communicates its employees and with its external constituents. A communication audit strips away myths and illusions about how well your organization communications and, it well done, provides an accurate diagnosis [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=357&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Communications audits for orgs</title>
		<link>http://educationpr.org/2006/09/06/communications-audits-for-orgs/</link>
		<comments>http://educationpr.org/2006/09/06/communications-audits-for-orgs/#comments</comments>
		<pubDate>Wed, 06 Sep 2006 18:30:42 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://pbaker.wordpress.com/2006/09/06/communications-audits-for-orgs/</guid>
		<description><![CDATA[How can an organization evaluate its internal and external communications to improve its effectiveness? The Handbook of Communication Audits for Organizations (Routledge) explores research, theory, and practice in the field of communication audits. The editors, Owen Hargie and Dennis Tourish, propose what they call an &#8216;action framework&#8217; that integrates audits into the process of developing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=349&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Books about comm measurement and audits</title>
		<link>http://educationpr.org/2006/08/31/books-about-comm-measurement-and-audits/</link>
		<comments>http://educationpr.org/2006/08/31/books-about-comm-measurement-and-audits/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 16:40:45 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[book review]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">https://pbaker.wordpress.com/2006/08/31/books-about-comm-measurement-and-audits/</guid>
		<description><![CDATA[I&#8217;m reading a couple of books about measurement that offer theoretical and practical value to me as a communicator. Communications Research Measures: A Sourcebook (Erlbaum, 2004) brings together a variety of scales that measure a number of important communication measurement scales, instructions for administration and scoring, and information on validity and reliability. The approximately 60 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=348&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Take the test: measure your &#8216;conversation gap&#8217; and more</title>
		<link>http://educationpr.org/2006/08/31/take-the-test-measure-your-conversation-gap-and-more/</link>
		<comments>http://educationpr.org/2006/08/31/take-the-test-measure-your-conversation-gap-and-more/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 14:20:15 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[resources]]></category>

		<guid isPermaLink="false">https://pbaker.wordpress.com/2006/08/31/take-the-test-measure-your-conversation-gap-and-more/</guid>
		<description><![CDATA[Use this interactive page provided by Hill &#38; Knowlton to discover a number of interesting things about your organization&#8217;s presence in the blogosphere, including: The conversation gap (the gap between the total number of conversations about a product category (e.g., education) and the proportion which mention a company or brand operating in the category); Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&amp;blog=38911&amp;post=347&amp;subd=pbaker&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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