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	<title>EducationPR &#187; marketing</title>
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		<title>EducationPR &#187; marketing</title>
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		<title>A Thorough Look at Social Media Marketing</title>
		<link>http://educationpr.org/2011/02/07/a-thorough-look-at-social-media-marketing/</link>
		<comments>http://educationpr.org/2011/02/07/a-thorough-look-at-social-media-marketing/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 18:11:43 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1782</guid>
		<description><![CDATA[Book Review Social media strategies for professionals and their firms: The guide to establishing credibility and accelerating relationships. By Michelle Golden Wiley, 2011.  348 pp. In Social Media Strategies for Professionals and Their Firms Michelle Golden helps the reader think through today’s social media tools: which best suits your purpose and style, and what it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1782&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>You Are a Brand</title>
		<link>http://educationpr.org/2011/02/07/you-are-a-brand/</link>
		<comments>http://educationpr.org/2011/02/07/you-are-a-brand/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 17:14:41 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1775</guid>
		<description><![CDATA[Book Review Branding yourself: how to use social media to invent or reinvent yourself. Erik Deckers and Kyle Lacy QUE BizTech/ Pearson, 2011. 283 p. You may or may not be comfortable thinking of yourself as a ‘brand’ a la Coca-Cola, McDonald’s, or Facebook. But considering your career as a brand will generate ideas that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1775&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Fundamentals of your online presence</title>
		<link>http://educationpr.org/2010/12/20/fundamentals-of-your-online-presence/</link>
		<comments>http://educationpr.org/2010/12/20/fundamentals-of-your-online-presence/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 16:43:03 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1670</guid>
		<description><![CDATA[Book Review Six pixels of separation:  Everyone is connected: Connect your business to everyone. By Mitch Joel. Business Plus/Hachette Book Group, 2010. 288 p. If you communicate on behalf of an organization, it’s understandable that you might assume that just about everybody is online now. But that’s evidently not the case. Mitch Joel aims Six [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1670&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">six pixels of separation</media:title>
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		<item>
		<title>It&#8217;s a manifesto. It&#8217;s an encyclopedia. No &#8211; it&#8217;s Brian Solis</title>
		<link>http://educationpr.org/2010/07/08/is-a-manifesto-its-an-encyclopedia-no-its-brian-solis/</link>
		<comments>http://educationpr.org/2010/07/08/is-a-manifesto-its-an-encyclopedia-no-its-brian-solis/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:48:00 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[investor relations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1620</guid>
		<description><![CDATA[Book Review Engage! The complete guide for brands and businesses to build, cultivate, and measure success in the New Web. By Brian Solis Wiley, 2010. 382 p. “Suddenly, everyone is a social media expert, but very few are indeed champions and far fewer are change agents. So what are you going to do to rise [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1620&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">engage brian solis</media:title>
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		<title>Twitter: the most effective tool yet</title>
		<link>http://educationpr.org/2009/09/15/twitter-the-most-effective-tool-yet/</link>
		<comments>http://educationpr.org/2009/09/15/twitter-the-most-effective-tool-yet/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:45:26 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[book_review]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social_media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1369</guid>
		<description><![CDATA[Book Review Twitterville: How businesses can thrive in the new global neighborhoods By Shel Israel Portfolio Books, 2009. 306 p.  In 2006 Shel Israel and Robert Scoble co-authored the book Naked Conversations, which argued that blogs can help repair corporate image and rebuild lost trust. Now Israel argues that Twitter has become the most effective [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1369&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">twitterville</media:title>
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	</item>
		<item>
		<title>People first, business later</title>
		<link>http://educationpr.org/2009/08/28/people-first-business-later/</link>
		<comments>http://educationpr.org/2009/08/28/people-first-business-later/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:25:46 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[brogan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1359</guid>
		<description><![CDATA[Book Review Trust Agents. Using the Web to build influence, improve reputation, and earn trust. By Chris Brogan and Julien Smith. John Wiley &#38; Sons, Inc. 2009. 271 p. Because I read Trust Agents from the perspective of a public relations practitioner I especially appreciate its challenge to reconsider the meaning of the term ‘public [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1359&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">trust agents</media:title>
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		<item>
		<title>What is your personal brand?</title>
		<link>http://educationpr.org/2009/04/23/what-is-your-personal-brand/</link>
		<comments>http://educationpr.org/2009/04/23/what-is-your-personal-brand/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 14:42:16 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1229</guid>
		<description><![CDATA[Book review Me 2.0: Build a powerful brand to achieve career success Dan Schwabel Kaplan Publishing, 2009. 236 pp. This book aims to help readers manage their careers in the Web 2.0 world and to use emerging media to achieve their goals. A personal branding expert, Dan Schwabel helps his fellow Generation Y professionals find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1229&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">Me 2.0</media:title>
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		<item>
		<title>Rubel&#8217;s &#8216;Five Digital Trends&#8217; worth a careful read</title>
		<link>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/</link>
		<comments>http://educationpr.org/2009/02/23/rubels-five-digital-trends-worth-a-careful-read/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:50:37 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=1037</guid>
		<description><![CDATA[Journalists and consumers are tuning out marketing and using Google as a big open book. Steve Rubel of Edelman Digital observes that marketers have largely focused on reaching stakeholders through ‘push’ media &#8212; paid and earned media. But now that Google dominates, it’s equally important for communicators focus on ‘digital discoverability.’  Organizations and communicators must [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=1037&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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		<item>
		<title>Engage the empowered consumer</title>
		<link>http://educationpr.org/2009/01/21/engage-the-empowered-consumer/</link>
		<comments>http://educationpr.org/2009/01/21/engage-the-empowered-consumer/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 15:01:13 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=851</guid>
		<description><![CDATA[Book Review Crowd surfing: Surviving and thriving in the age of consumer empowerment. Martin Thomas and David Brain. London: A &#38; C Black, 2008. 194 pp. I noticed a stack of colorful postcards on the counter of a neighborhood liquor store. They advertised an online art gallery sponsored by Milwaukee, Wisconsin’s Pabst Blue Ribbon brewing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=851&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">crowd surfing</media:title>
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		<item>
		<title>Educommunicators name priorities for 2009</title>
		<link>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/</link>
		<comments>http://educationpr.org/2009/01/12/educommunicators-name-priorities-for-2009/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:05:49 +0000</pubDate>
		<dc:creator>paul baker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://educationpr.org/?p=816</guid>
		<description><![CDATA[Patrick Riccards&#8216;  poll of education communicators shows that they would like the Educommunicators organization in 2009 to spotlight communications best practices (67.1%) and discuss ways to use new media (64.6%). Responding members said the best medium for Educommunicators to engage marketing communications professionals is, by far, still email (60%). Major challenges facing education communicators include [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=educationpr.org&#038;blog=38911&#038;post=816&#038;subd=pbaker&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">paul</media:title>
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			<media:title type="html">educommunicators</media:title>
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