How prospective students really decide

March 27, 2007

How are teenagers choosing which college to attend? Apparently not by paying much attention to glossy recruiting material. Writing in Education Week (14 March) Anne Macleod Weeks (Oldfields School, Glencoe, Md.) says “a natural path for many teens is to visit a college search engine such as Peterson’s or the College Board, develop a list of schools, then visit MySpace or Facebook, and then go to RateMyProfessors.com to get the full picture of an institution. Many also connect to personal blogs and websites, such as Campusdirt.com, to get what they call the ‘totally raw information.’” Young women told Macleod Weeks that these web sites and blogs help them distinguish between colleges that are more diverse and which are more conservative, and they portray how much students are stressed out or challenged academically, through their comments about the intensity of courses and homework.

“They may be rejecting us based on what they learn on those sites — through friends, and friends of friends, and the whole online world they continue to help propagate,” she concludes.

But that’s OK, isn’t it, because we monitor those blogs and those sites, and we know what they’re saying about us. Right?


Communicating research via old and new media

March 27, 2007

Educators, researchers, and their professional organizations are being challenged to improve communication with the public, to embrace new media (blogs, RSS news feeds, podcasts, video) as dissemination and communication channels, and to realize that it’s important to work with even those journalists not employed by a traditional a print daily newspaper.

So here’s a session I’ll be sure to attend at this year’s years annual meeting of the American Educational Research Association: Going public: Q&A with the media on communicating your research.

Chaired by Joe O’Reilly (Mesa Public Schools) and Larry McQuillan (American Institutes for Research), this session provides an opportunity to hear from, and interact with, journalists Stephanie Banchero (Chicago Tribune) and Alexander Russo (This Week in Education).

This will be an important session. It offers educators and researchers the differing perspectives of a journalist from a huge, syndicated news corporation that has adopted online channels (check out the Trib’s RSS feeds and blogs) and from an independent journalists who chooses to communicate via a blog. In fact, Russo’s blog has attracted so many readers it has been adopted into the Education Week family. I expect a crowded room at this session.


Getting out the word: communicators and researchers

March 22, 2007

Education researchers are often called on to deliver their findings to many different audiences, including reporters, school board members, policymakers, and parents. My colleague Ron Dietel, who’s an author and a communications professional, acknowledges that reaching broad audiences and effectively communicating an important message remains one of the most difficult and neglected aspects of researchers’ work.

Three weeks from now at the annual meeting of the American Educational Research Association we’ll participate in a panel titled “In Support of Quality Research Use: Communicate Your Research to the World.” With Janet Angelis and Helaine Patterson, we’ll offer our collective experience in helping researchers formulate and communicate their research to all kinds of audiences.

AERA’s Helaine Patterson will moderate. Janet Angeles, University of Albany, will speak on “Finding Time – and Language – To Communicate to Just About Anyone.” Ron Dietel, National Center for Research on Evaluation, Standards, and Student Testing (CRESST) at UCLA, will present, “Stand and Deliver: Ten Tips for More Effectively Presenting Your Research To Just About Anyone.” My piece of the action is titled, “It’s a WEBLOGPOD Stupid! Why and How to Use New Technology to Communicate Your Research to Just About Anyone.”


Legal considerations for corporate blogging policy

March 1, 2007

Amanda Chapel is an exacting and often harsh critic of the public relations profession and its practitioners. I’d heard some top-tier bloggers talk about getting ripped by her acid tongue, but in my humble corner of the blogosphere I felt insulated, below her radar screen, and I had forgotten about her.
Until today, when she commented on my most recent post.

Paul: Uh-oh. This is gonna hurt.
God of Blogging: Buck up, old boy. Consider her attention a kind of compliment.
Paul: Maybe it’s rite of passage into blogging adulthood.

I was pleasantly surprised. In her own sweetly venomous way, Amanda points us to a resource that I think a lot of people may find useful. It’s a document about legal considerations of setting corporate blogging guidelines, written by a couple of attorneys.
It’s worth a read.
Thanks, Amanda.


Connecting the dots of business blogging

February 28, 2007

Paul Gibler of ConnectingDots discussed “Cutting through the blog fog” at today’s meeting of the IABC Madison chapter. Gibler drew from his many years of corporate communication experience and from managing his own consulting business and its related blogs. He shared examples of good corporate blogs, large and small, and how to use search engines and news aggregators. He cited Pew Internet studies of the blogosphere and showed how audience demographics, reputation management, and potential advertising income combine to make a case for business blogging. He also shared a wealth of blogging resources in print and online.


Links for 14 february

February 14, 2007

Here’s some juicy link love for Valentine’s Day:
A San Diego history teacher steps down as a chaperone for a popular East Coast trip after someone complains about his MySpace page, but he says he did nothing wrong. And a Virginia teacher is fired for posting a video on YouTube.

More teachers are assigning homework via mp3 audio players. Students say they enjoy it, and vendors like Audible, Pearson Education, and Playaway are pretty happy too.

(via NASSP)

SHIFT Communications, the people who brought us the template for a Social Media Press Release, now unveil a “Social Media Newsroom” template. The template aims to encourage thought about how institutions might present themselves to broader audiences and to motivate greater participation and openness.

YouTube has gotten in trouble for allowing kids to post copyrighted videos on its site, but says that content will stay posted until media companies formally complain. Now MySpace.com says it has the technology to block kids (and adults for that matter) from posting pirated video clips. So what will YouTube do?

(via Bulldog Reporter)

 


NSPRA: Set blogging guidelines!

January 23, 2007

The National School Public Relations Association says it’s important for schools and districts to set policies about blogging. I agree, and would venture to say that should have been done long before now. Why? Because more and more people (taxpayers, parents) are reading and creating blogs, and because some of these blogs influence what we all see in other (mainstream) media.

But every rose has its thorns, and blogging is a powerful tool that can be used for good or for . . . not-good. This NSPRA Tip Sheet points to some examples of corporate blogging policies that might be adapted for your organization. It also points to some examples of teacher blogs which, I notice, have not been updated in months. Hmmmm. . . .

In one case, the anonymous teacher-blogger, Ms. X, uses profanities. As long as she’s blogging anonymously Ms. X is beyond the reach of any policy a school or district might set. But someone along the way could well figure out who she is (or he, which is possible), and then reactions will begin.

So–even if schools and districts do have blogging policies, what can they do if the blogger chooses to remain anonymous?

Comments?


Student blogs and school policy

October 30, 2006

EducationPR normally restricts its focus to technology as it relates to communication professionals in education. But when I speak at workshops I frequently get questions about how to deal with students’ use of blogs and other social media. Here’s a thoughtful post from NSBA’s BoardBuzz, discussing distinctions between blogging in general, which offers everyone the power to publish, and the role of school administrations when student blogs are in question. Freedom of expression is a wonderful thing. But “when it comes to students,” writes BoardBuzz, “the school’s first mission is making sure the classroom environment is safe so learning can take place. And, if that means coming down on a cyber-bully or a rogue student intent on disrupting the right of other students to a safe and sound learning environment, so be it.”


K-12 educators drawn to social media

October 27, 2006

I was happy to lead a discussion of social media today in Madison at the annual convention of the Wisconsin Education Association Council. About 30 of us got together for this breakout session to talk about planning for, and evaluating the effectiveness of, blogs, podcasts, and other media in the K-12 world. I happily plugged Will Richardson’s book a number of times as a good place to get started.


Blogging trade secrets

September 21, 2006

You’re an organization with some friends and some outspoken critics, like most organizations have. One of your outspoken critics, a blogger, posts some crucial security-related information handed to him by an ex-employee of your organization. The information exposes your organization to great risks. You discover the blog posts, get some cooperation from the ex-employee, but not from the blogger guy, who not only refuses to remove the post, but boasts about his defiance on other internet forums. Not only that, your organization isn’t exactly sure who or where the blogger guy is. This is happening, as we speak, to Target Corp., reports the St. Paul Pioneer Press. Leaking trade secrets is nothing new; here’s just another wrinkle that organizations have to deal with.


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