Communication Measurement
Assessing Organizational Communication: Strategic communication audits.
Cal Downs & Allyson Adrian. Guilford Press, 2004
Communication Research Measures: A sourcebook.
Rebecca Rubin, editor. Lawrence Erlbaum, 2004
Handbook of Communication Audits for Organizations.
Owen Hargie and Dennis Tourish, editors. Routledge, 2002, 2002, 2004
Media Relations
Building Bridges with the Press: A guide for educators.
Julie Blair. Education Week Press, 2004
Spin Cycle: How research is used in policy debates. The case of charter schools.
Jeffrey R. Henig. Russell Sage Foundation, 2008
Presentations
Beyond Bullet Points.
Cliff Atkinson. Microsoft Press, 2008
Presentation Zen: Simple ideas on presentation design and delivery.
Garr Reynolds. New Riders, 2008.
slide:ology: The art and science of creating great presentations.
Nancy Duarte. O’Reilly, 2008
The Back of the Napkin: Solving problems and selling ideas with pictures.
Dan Roam. Penguin/Portfolio, 2008
Public Relations
Public Relations: Critical debates and contemporary practice.
Jacquie L’Etang and Magda Pieczka, editors. Lawrence Erlbaum, 2006
Public Relations on the Net.
Shel Holtz. American Management Association, 2nd ed., 2002
Public Relations Theory II.
Carl H. Botan and Vincent Hazelton, editors. Lawrence Erlbaum, 2006
Putting the Public Back in Public Relations. How social media is reinventing the aging business of PR.
Brian Solis and Deirdre Breakenridge. Pearson Education, 2009
Unleashing the Power of PR: A contrarian’s guide to marketing and communication.
Mark Weiner. IABC/ Wiley, 2006
Social Media
Blogging for Business: Everything you need to know and why you should care.
Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006
Crowd Surfing: Surviving and thriving in the age of consumer empowerment.
Martin Thomas & David Brain. A C Black, 2008
Facebook me! A guide to having fun with your friends and promoting your projects on Facebook.
Dave Awl. Peachpit Press, 2009
Facebook: The Missing Manual.
By E.A. Vander Veer. Pogue Press/O’Reilly, 2008
Handbook of Mobile Communication Studies.
James E. Katz, editor. MIT Press, 2008
How to Do Everything with Podcasting.
Shel Holtz with Neville Hobson. McGraw-Hill/Osborne. 2007
Naked Conversations: How blogs are changing the way businesses talk with customers.
Robert Scoble and Shel Israel. Wiley, 2006
Now is Too Late2: Survival in an era of instant news.
Gerald R. Baron. Edens Veil Media, 2006
RSS for Educators. Blogs, newsfeeds, podcasts, and wikis in the classroom
John G. Hendron. ISTE, 2008
Secrets of Social Media Marketing.
Paul Gillin. Quill Driver Books, 2009
SocialCorp: Social Media Goes Corporate.
Joel Postman. New Riders, 2009
Social Media is a Cocktail Party.
Jim Tobin and Lisa Braziel. Ignite Social Media, 2008
Strategies and Tools for Corporate Blogging.
John Cass. Elsevier/ Butterworth-Heinemann, 2007
Tagging: People-powered metadata for the social web.
Gene Smith. New Riders/ Voices That Matter, 2008
The New Influencers: A marketer’s guide to the new social media.
Paul Gillin. Quill Driver Books, 2007
The New Rules of Marketing & PR.
David Meerman Scott. Wiley, 2007
Toys to Tools: Connecting student cell phones to education.
Liz Kolb. ISTE, 2008
Twitter Means Business: How microblogging can help or hurt your company.
Julio Ojeda-Zapata. HappyAbout Books, 2008
Web 2.0: A strategy guide.
Amy Shuen. O’Reilly, 2008
Web 2.0: New tools, new schools.
Gwen Solomon and Lynne Schrum. ISTE, 2007
Trends
Everything is Miscellaneous: The power of the new digital disorder.
David Weinberger. Times Books, 2007
Groundswell: Winning in a world transformed by social technologies.
Charlene Li & Josh Bernoff. Forrester Research/Harvard Business Press, 2008.
Here Comes Everybody: The power of organizing without organizations.
Clay Shirky. Penguin Press, 2008
Now is Gone: A primer on new media for executives and entrepreneurs.
Geoff Livingston and Brian Solis. Bartleby, 2007
Wikinomics: How mass collaboration changes everything.
Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007
Miscellaneous
Research and Educational Leadership: Navigating the new national research council guidelines.
Fenwick English and Gail Furman. Rowman & Littlefield, 2007
