How can an organization evaluate its internal and external communications to improve its effectiveness?
The Handbook of Communication Audits for Organizations (Routledge) explores research, theory, and practice in the field of communication audits. The editors, Owen Hargie and Dennis Tourish, propose what they call an ‘action framework’ that integrates audits into the process of developing communication strategies in organizations. In 16 chapters, they and their many contributors expand on the following main points:
1. Transforming communication requires time and resources.
2. People generally welcome the opportunity to discuss their own communicative performance.
3. A communication strategy should focus overwhelmingly on changing the behaviors of key people.
4. Feedback is the key.
5. Persistence and fresh vision are vital.
6. Measurement is indispensable.
Communications audits for orgs
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