Academic Impressions has posted details about its upcoming conference, Integrating Interactive Technologies into Public Relations, set for Oct. 25-27 in Orlando. Among topics discussed will be examining today’s audiences and their communication preferences, crafting key messages, deploying and integrating RSS, podcasting and vodcasting, interactive technologies and internal comm strategies, and several case studies. I’ll lead a session on blogging to increase two-way communication and one on evaluating communication effectiveness. Other presenters will share their experiences communicating for the U of Florida, Thomson Peterson’s, Colgate U, Mansfield U, and The College of New Jersey.
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