Have you been thinking about auditing the effectiveness of your communications strategy? Here are some resources that may prove useful:
The Extreme Communications Makeover, article by Bob Sprague for ASAE & The Center for Association Leadership
Strategic Communications Plan Tutorial by the SPIN Project
Developing a Strategic Communications Plan by The Institute for Media, Policy and Civil Society (IMPACS)
Strategic Communications Planning: A Presentation to IABC Ottawa, article by Peter O’Malley
Tips & Techniques: The Communications Audit, from PRSA
Communications Audit: guidelines from Full Circle Associates
