I recently discovered Ross Dawson’s fascinating blog, “Trends in the Living Networks,” and have subscribed to his RSS. His piece, “Six Facets of the Future of PR” actually discusses what’s driving PR today:
1. Clients expect more
2. Media is transformed
3. Business is a conversation
4. Information flows in every dimension
5. Transparency is a given
6. Influence networks are at the heart
The article then goes on to discuss emerging opportunities for the PR profession.
