How to innovate in education

November 10, 2009

disrupting class

Book review
Disrupting class: How disruptive innovation will change the way the world learns.
Clayton M. Christensen, Michael B. Horn, Curtis W. Johnson.
McGraw-Hill, 2008. 238 p.

Last month a group of educators, government leaders, and corporate and foundation representatives huddled to brainstorm about how technology might drive innovation in the nation’s schools. Kathleen Kennedy Manzo reported on the educational technology forum held at Google Inc’s headquarters, where many “acknowledged the challenges of equipping schools and teachers with new equipment and instructional strategies, gauging the progress of new teaching approaches, and scaling up proven strategies” (Education Week, 4 Nov.).

Clayton Christensen and colleagues addressed these concerns in their 2008 book Disrupting Class. The authors reached their conclusions not by studying schools, but rather by studying innovation in business. They stood outside the public education industry to examine its problems from a different perspective.

The five major messages in this book:
1. Few education reforms have addressed the root cause of students’ inability to learn. Most attempts have not been guided by an understanding of the root reasons for why the system functions as it does, or how to predictably introduce innovation into it.
2. School reformers have repeatedly tried to confront the status quo head-on. The authors’ previous studies of innovation showed that direct attacks on existing systems do not lead to effective disruptive innovation. Instead, innovation must go around and underneath the system.
3. We know that all children learn differently, but the way schooling is currently arranged discourages educating children in customized ways. We need a modular system.
4. Emerging online user networks offer a model for circumventing the education system and creating a new, modular system that facilitates customization. Decentralized user networks democratize development and purchase decisions to the end users in the system—in this case students, parents, and teachers.
5. To facilitate innovation administrators will have to use the tools of power and separation. Using these tools is easiest in the chartered and private school sectors.

Online courses offer the kind of customized, student-centric instruction that students most need, Christensen and colleagues argue. They propose that each school designate one person whose sole job is to implement online courses. He or she should not be the chief information officer or info technologies officer. She or he should report directly to the principal or district superintendent. She or he should not have responsibilities for the rest of instruction in the school, but instead should be free to take any steps necessary to import online courses to meet students’ needs.

Christensen, author of The Innovator’s Dilemma, calls for philanthropies and foundations to fund the kind of research that helps us learn how different people learn, how to identify those differences, and how different students can best educate themselves and each other.

Teacher training colleges take note: Future teachers will need skills to work one-on-one with different types of learners as they study in a student-centric way. Graduate schools of education must train researchers to go beyond doing descriptive research that seeks average tendencies. Instead, they should study the anomalies and outliers, where the richest insight often is found.

Teachers and parents: When your school does not offer a course students need, seek them online and demand that their schools accept them for credit.

“Schooling can and should be an intrinsically motivating experience,” Christensen says. Why has this often not been the case? How to resolve these problems? Explaining why and how is the purpose of this book.


Rapacious

September 17, 2009

dollars

Attended a professional conference lately?

Had an interesting time trying to access wireless internet?

I’ve ragged on this topic before, but as I prepare to attend two conferences the issue again raises its ugly head.

It strikes me as rapacious in the extreme that many hotels deliberately restrict wireless access in meeting rooms so they can force the meeting organizer to pay for a connection and then pay for each user.

A colleague in conference planning tells me an initial wireless connection costs anywhere from $250-$1000 and the additional user fee anywhere from $25-$100 per room, depending on the venue.

It may be the case that hotels have sliding scales for for-profits and non-profits. But if the above rates are for non-profits, as is our case ….

Plenary sessions can be fantastic. But it’s in the breakout rooms where the vibrant conversations take place. With punitive fees like these, we cannot share what we’re learning with colleagues elsewhere, until later in the day, when other activities have intervened, and details begin to get fuzzy.

Hotels are in business to make money. Conference hotels are in business to make loads of money.

For associations in the non-profit sector, this practice is cost prohibitive.

Despite the awful state of the economy, it’s still the case that professional conferences bring tons of money to the hospitality industry.

I believe that high fees for wireless access generate as much ill will as they do profit.


Twitter: the most effective tool yet

September 15, 2009

twitterville

Book Review
Twitterville: How businesses can thrive in the new global neighborhoods
By Shel Israel
Portfolio Books, 2009. 306 p. 

In 2006 Shel Israel and Robert Scoble co-authored the book Naked Conversations, which argued that blogs can help repair corporate image and rebuild lost trust.

Now Israel argues that Twitter has become the most effective tool in the growing arsenal of social media tools. He shows that Twitter is neither silly nor a waste of time, but has in fact been used to improve customer service, raise funds for charitable causes, and even save lives.

A seasoned journalist, Shel Israel brings a tremendous amount of research and synthesis to the task of presenting a catalog of illustrative case studies.

Twitterville examines the inefficiency of traditional marketing and argues the case for using social media instead of advertising.

For example, Dell’s social media team uses Twitter to monitor conversations about their company and to get results faster than they could using Google Blog Alerts. They use Twitter to find useful Internet content they might have missed for days, or perhaps entirely.  Dell’s team realized they no longer needed to invest in focus groups:  Twitter provided real-time feedback from real customers who were passionate and well informed.

Hundreds of Zappos employees use Twitter to answer customers’ questions about the company while refraining from hawking their product.

H&R Block uses Twitter to build its base among younger taxpayers.

IBM employees use Twitter to talk with anyone they wish, about anything they want. Anyone who chooses can follow what is being said.  IBM says Twitter saves time, brings employees and customers closer together, and makes the company collectively smarter.

RedMonk, an open-source research firm, uses Twitter Search more often than Google searches.

Israel is not the first to claim that the Broadcast Age is dead. But what he does well is to pinpoint what distinguishes the Conversational Age we now live in: More business decisions are made faster, at the front lines of business, where a company’s representatives interact most with its customers. This reverses the old-school command-and-control system where most important decisions were made by a few senior people.

Many of the companies Israel profiles have yet to develop a clear business model for Twitter.  Be patient, he advises. When people follow their passion and find others to do the same, then communities form. And as they grow, the appropriate path to monetization becomes clear, as it did for Google, Facebook, and other companies.

Israel sees a convergence of old and new media in the short-term future. In that convergence he sees what he calls “braided journalism,” which includes traditional media, citizen journalism, and social media.  As an example, he reminds us of the story of the Airbus that landed in the Hudson River.  Janis Krums, a passenger, posted a photo on TwitPic. A few minutes later he received a call from MSNBC. He spoke live on air and TV viewers saw the photo he had shot and uploaded. The world got to see what he saw and the press got to see the value of the new breed of citizen journalists and their network of choice.

The Afterword walks the reader through the process of setting up a Twitter account and provides a dictionary of twitter terms.


People first, business later

August 28, 2009

trust agents

Book Review
Trust Agents. Using the Web to build influence, improve reputation, and earn trust.
By Chris Brogan and Julien Smith.
John Wiley & Sons, Inc. 2009. 271 p.

Because I read Trust Agents from the perspective of a public relations practitioner I especially appreciate its challenge to reconsider the meaning of the term ‘public relations.’ Chris Brogan and Julien Smith emphasize that PR means listening.

PR people, successful ones at least, learn to become part of a dialogue with a number of  communities, online and off. They volunteer to help whenever possible, and keep adding to the karma bank.

Chris Brogan is an author, a cofounder of PodCamp, and an unusually influential blogger on trends in social media. I have followed him for some  time. Julien Smith is an author, trend analyst, and consultant.

They address Trust Agents to marketers in particular.  As marketing professionals themselves, they critique many common practices of the profession and propose enlightened alternatives. They offer the book as a marketer’s guide to establishing credibility, and they take cues from How to Win Friends and Influence People, the Boy Scout Manual, a Guy’s Guide to Dating.

Like a single guy scanning attractive prospects at the local pub, a Trust Agent sees sales opportunities. But rather than incessantly promoting himself (or product) he takes his time and nurtures relationships. He patiently plants seeds. Through blog posts and comments, interactions online and face-to-face, and by going the extra mile for customers, the Trust Agent eventually reaps rewards as the seeds bloom.

Trust Agents embody six qualities, and each receives its own chapter:
They make their own game (enjoy experimentation, learn from trial and error)
Are ‘one of us’ (spend time with us, are genuine)
Use the Archimedes effect (leverage one success to create another)
Act as Agent Zero (bring networks together and build relationships long before business needs transacting)
Are human artists (good at ‘people skills,’ empower others)
Build an army (work with their networks to achieve monumental tasks)

Clever Trust Agents ‘make their own game’ by sizing up the system, the status quo. They identify its underlying assumptions and then decide which rules can be broken. They jump the gate; they hack the system;  they do something unique. At the same time, and this is crucial, Trust Agents do not take advantage of people. People are real, they have feelings, and deserve respect. Trust Agents watch their own ego. They promote others more often than they promote themselves.

While they’re eager to participate in networks and groups, Trust Agents are not phony. They don’t join a community they don’t care about. There is no worse crime than being fake.

You may find yourself skimming over some of the content. Several of the observations and recommendations are so obvious and so universally accepted that one wonders why they’re repeated here:  how to conduct oneself in social settings, how to use social networking sites to build social networks.

But for this reader there are some big takeaways: Keep experimenting. Keep trying new things. If you stumble, learn from the experience. It’s part of creating your own game.


Even UW Faculty and Staff Can (and Should) Twitter

August 12, 2009

Lincoln_tweets

August 25 — 11:00 a.m. to 12:00 p.m.
September 9 — 1:00 to 2:00 p.m.
Pyle Center, Room 313
702 Langdon Street

Learn all about the world of Twitter at these one-hour sessions in the Pyle Center (so everyone has room to bring laptops). WAA Web Director James Ellis will lead you through the world of Twitter, show how it can used to broaden a user’s reach and engagement and give tips to make your Twitter account thrive.

These sessions are open to all UW-Madison faculty and staff. No previous usage of Twitter is necessary, only that you are interested in broadening your reach with students, alumni, faculty and staff. Register for this free class here.


Make Bank … by Giving It Away

August 4, 2009

Free the future of a radical price

Book Review
Free: The Future of a Radical Price.
By Chris Anderson
Hyperion books, 2009.  274 pages.

NPR reported this morning that Microsoft will soon offer free web based versions of some of its software programs, including word processing and spreadsheets.

Why would Microsoft  give anything away free? After all, about 80 percent of business uses Microsoft Office.

Their decision has as much to do with mindshare as much as market share, says NPR commentator  Mario Armstrong.

More people are using Google Docs, a free online application, for collaborative word processing. The software exists not in your computer, but on the internet.

MS needs to show it can be an online presence, Armstrong says.  If people get used to free alternatives and MS does not have a complementary service, people will forget about MS:  MS could become unnecessary.

OK, but how does Google make money with online free apps?  They are still trying to figure that out.

But companies are making money with Free. Chris Anderson lists 50 ways they do that in Free: The Future of a Radical Price.

While the last century’s Free was a powerful marketing method, this century’s Free is an entirely new economic model, Anderson says.  The new form of Free is not a gimmick, not just a trick to shift money from one pocket to another. Instead, it’s driven by an extraordinary ability of bits and bytes to lower the costs of goods and services close to zero.

The most disruptive way to enter a market is to vaporize the economics of existing business models, Anderson says. Charge nothing for a product that the incumbents depend on for their profits (e.g., a web browser, photo imaging software). The world will beat a path to your door. And then you can sell them something else.

The Firefox browser continues to gain on Microsoft’s IE (it now has about 30 percent of the market). Mozilla, the nonprofit company that makes it, funds the browser’s development almost entirely with a cut of Google’s ad revenues. When people use Firefox for search, they get Google’s search results page. Mozilla’s staff is fewer than a hundred people, yet it’s running circles around Microsoft’s browser team, Anderson says. It’s another business built on Free, no tie-in to a commercial operating system required.

Free is easier for newcomers than for incumbents because the incumbents haven a revenue stream that they’re in danger of cannibalizing. They also have a lot more users, and the costs of serving millions of customers can be astronomical.

Anderson describes how Free has changed the world of advertising. The old broadcast model was: Annoy the 90 percent of your audience that’s not interested in your product to reach the 10 percent who might be.  The Google model is just the opposite: Use software to show your ad only to the people for whom it’s most relevant. Annoy just the 10 percent of the audience who isn’t interested to reach the 90 percent who might be.  Google has redefined advertising—connecting products with expressed desires.

Anderson cautions that Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert into cash the reputation and attention you can get from Free.

But remember that people will pay to save time. People will pay to lower risk. People will pay for things the love. People will pay for status. People will pay if you make them (once they’re hooked). Free opens doors and reaches new consumers, Anderson says. With today’s economies of scale, you can make plenty of money by charging just a small fraction of them.


Teaching Digital Citizenship in Schools

July 30, 2009

digital citizenship

Book Review
Digital Citizenship in Schools
Mike Ribble and Gerald Bailey
International Society for Technology in Education/ISTE, 2007.  149 p.

Technology offers powerful tools that allow students to communicate and, ultimately, create society.  Students need to understand that digital technology makes them citizens of the world. Teachers therefore have to engage digital technology in the same way their students already do.

But too often, technology is seen as another class that students go to, as opposed to being an integral part of the larger curriculum.

In Digital Citizenship in Schools, Mike Ribble and Gerald Bailey offer a framework for district- or site-based teams to understand digital citizenship and how it can affect their curriculum and school. It’s written primarily for educators and technology leaders.

Ribble is is an educator and author; Bailey is an author and professor of educational administration and leadership. Both specialize in technology leadership and staff development.

Ribble and Bailey structure the book around ‘nine elements of digital citizenship’ to help educators better understand the variety of topics that constitute digital citizenship and to provide an organized way to address them.

The nine elements are:  digital access, digital commerce, communication, literacy, etiquette, law, rights and responsibilities, health and wellness, and digital security.  They relate to each other in a number of ways and they fall into three categories:

• Elements that directly affect student learning and academic performance

• Elements that affect the overall school environment and student behavior, and

• Elements that affect student life outside the school environment

Chapter 4 provides 16 activities designed to give teachers, staff, and administrators a better understanding of digital citizenship and its implementation in a school or district.

Chapter 6 presents five foundational lesson plans that teachers can use to teach the fundamental principles of digital citizenship. Guided lesson plans cover topics including cell phone interruptions, how businesses use technology, creating and using mp3 files for teaching and learning, cyber bullying, plagiarism, purchasing items online, and file sharing.

Following each section is a list of web based resources for digital literacy.

The authors emphasize that it’s also important to educate parents about digital citizenship. Parents can help teachers provide a consistent message to students.

It’s critical for educators to take the lead in this issue, the authors say. Without such education, students will find it much more difficult to  become productive digital citizens, and our society will be diminished for it.


Who Produces the Educational Research Mentioned in the News Media?

July 27, 2009

In an analysis of education articles published in The New York Times, Washington Post, and Education Week, Holly Yettick of the University of Colorado at Boulder finds that any given think tank report was substantially more likely to be cited than any given study studies produced by a university.

Her study of 864 articles shows that

1. Education Week most often cited university-based research, while The New York Times and The Washington Post most often cited research produced by governmental entities.

2. Although university and government sources were cited more often, a higher percentage of reports produced by advocacy-oriented think tanks were cited by both types of publications. Universities produce 14 to 16 times more research than think tanks, but the three publications only mentioned their studies twice as often as think tank reports.

Given these findings, Yettick recommends that education reporters and editors adopt the following guidelines when writing about educational research:

• Expand your source list. The findings of this study suggest that think tank research is over-represented in media coverage. Unlike think tank employees, university professors generally lack the incentives and resources to conduct public relations campaigns involving outreach to journalists. However, many would like their research to reach the public. Like their science- or medical reporting peers, education reporters should consult peer-reviewed research and cultivate university researchers, who should be able to recommend major, peer-reviewed studies in their fields.

• If you do decide that a think tank study merits recognition, do your own quality control. Vet reports before publishing. Most research reports will not lose news value during the time taken to verify their soundness. A good method of conducting such verification is to consult with a trustworthy person with expertise in research design and statistics. … In addition, consult subject matter specialists, ideally those who have read the report. If the reporter is only able to consult subject-matter experts who have not read the report, note this in the article, helping readers understand that the study’s findings should be taken with caution until experts have had time to fully review the results.

• Include full disclosure. Regardless of who produced the study, the article should link to the full report so readers can judge for themselves. Non-peer reviewed research should also be labeled as such.

Update: Read Kevin Carey’s response in The Chronicle


Prof. says: Reward media-friendly faculty

June 24, 2009

“You can teach more people in 10 minutes on television or radio than you will be able to speak to in an entire year in the classroom,” says Michael C. Munger, political science, Duke University, in The Chronicle, 22 June.

“In the triad of research, teaching, and service,” he writes, “the task of dealing with the news media is both service and teaching, and it should be counted as such.

“Administrators have to reward, and honor, success in media relations: Saying ‘it’s part of your job’ will never work. Even the most outwardly focused campus news service will fail to bring faculty members out into the spotlight unless they are trained to deal with reporters and are rewarded for it.”


Leveraging social media in politics

June 24, 2009

yes we did

Book Review
Yes We Did
An inside look at how social media built the Obama brand
By Rahaf Harfoush
New Riders/Voices that Matter. 2009. 199 p.

WASHINGTON (AFP) — The White House provided a live stream on Tuesday of President Barack Obama’s press conference on Facebook allowing users to give instant feedback on his remarks about Iran, health care other topics.

Hundreds of Facebook members from around the world posted their comments on a message board next to a video of the news conference while it was being shown live by the White House at apps.facebook.com/whitehouselive.

This happened yesterday. And it’s nothing new.

Among the things helped Obama win the national election last fall were the campaign’s savvy use of social media.

Author Rahaf Harfoush disclaims any intent to provide a how-to manual, but you can bet that many of Obama’s online communication strategies will be common in all political campaigns from this point forward.

Harfoush says the campaign’s success resulted from refinement—not invention. The team improved on social media tools to build a scalable organization with national reach. That allowed Democrats to compete in areas they had been unable to penetrate before.

This book offers a behind-the-scenes look at the 2008 presidential election and was written by an enthusiastic Democratic activist. So you may (or may not) need to set your politics aside.

The hub of the campaign’s communications was the web site, my.barackobama.com. Early supporters adopted the platform to continue and extend the organizing they had already been doing. They connected with Obama supporters outside their personal networks and amplified their organizational efforts.

“Nothing is more convincing or more powerful than hearing a story from someone just like you,”  Harfoush says. “Keep it real and keep it local.” The MyBO web site allowed users to create events, exchange information, raise funds, and connect with voters nearby.  More than 3 million people created an account on MyBO. They uploaded contacts from their Outlook and Gmail address books and invited their extended social network to joining MyBO. They created special interest groups like Electricians for Obama,  Texas for Obama, and Women for Obama.  They used the site to organize more than 200,000 offline events.

Supporters from across the country could log in and write a note of encouragement to precinct captains and volunteers. Through a unique fundraising campaign, previous donors were asked to match someone’s first-time donation.

Howard Dean’s presidential campaign was notable for its online fund raising success, yet was unable to convert online enthusiasm into actual votes, Harfoush says. When the Obama camp built their online grassroots movement, they ensured that online organizing translated into offline action.